If your Instagram content or marketing isn’t converting into actual leads and sales, it’s not your strategy—it’s your messaging. In this episode of Strut It, Elizabeth Marberry sits down with marketing strategist and bestselling author Heidi Thompson to uncover the real reason your content isn’t landing. You’ll learn how to get inside your audience’s mind, find the exact words that motivate them, and make small shifts that lead to big results.

No more guessing what works on Instagram. In this episode of Strut It, I’m breaking down one of my favorite Instagram growth hacks—trial reels—and how you can use them to test your hooks, discover what truly lands with your ideal followers, and grow your reach without paid ads.

People buy people, and that’s why your story matters. In this episode, I’m breaking down why storytelling is the most powerful way to build trust and connection on Instagram. You’ll learn how to craft authentic stories that humanize your brand, deepen engagement, and build community while staying true to who you are.

AI is everywhere, but most marketers are using it wrong. In this episode of Strut It, Elizabeth Marberry sits down with Geoff Woods, author of The AI Driven Leader, to explore how to use AI strategically, not superficially. Learn the CRIT framework for getting extraordinary outputs, why AI should be your thought partner (not just an assistant), and real business use cases that will blow your mind.

Followers don’t pay the bills, clients do. In this episode of Strut It, Elizabeth Marberry breaks down how to turn Instagram followers into paying clients with a step-by-step sales funnel. Learn how to use AI and the CRIT framework to map out your customer journey, create irresistible lead magnets, and set up automations that work while you’re offline.

Reels are still the #1 content format driving growth on Instagram in 2025. In this episode, learn how to create scroll-stopping Reels with AI, without spending hours stuck on what to say. Elizabeth shares her exact CRIT framework prompt for generating hooks that connect with your dream clients.

Content that converts is not about posting more. It’s about speaking directly to your ideal client in their words. In part two of this five-part AI series, you’ll learn how to build a client-centered content strategy that actually drives sales. You’ll also discover Poppy AI, a game-changing tool that analyzes competitor sales pages, connects your marketing like a puzzle, and helps you create content that resonates.

AI isn’t going anywhere. The business owners who learn how to use it strategically will be the ones who win. In part one of this five-part series, I’m breaking down how to optimize your Instagram profile using AI prompts that actually work. You’ll learn how to use the CRIT framework to get better results from ChatGPT (or your favorite AI tool), so your bio attracts dream clients and converts profile views into leads.

If you’ve ever stared at your phone thinking, what the heck do I even post today?—this short but powerful pep talk is for you. I share the #1 mindset and strategy shift that will help you stop overthinking and start creating with confidence. Learn how to set clear intentions behind your content so you can measure success, find your flow, and create posts that actually support your business.

Visibility online can feel scary, but it doesn’t have to hold you back. In this inspiring episode, I’m joined by keynote speaker and coach Renee Dalo to talk about how to feel safe showing up authentically on social media, overcome confidence blockers, and build real connections through your content.

Reels are still the fastest way to grow on Instagram in 2025—but not all Reels work. In this episode, I’m sharing the three steps to creating Instagram Reels that grow your business. Learn how to simplify your content, create videos that connect with dream clients, and leverage new Instagram features to boost your visibility.

What if keyword research didn’t have to be hard? In this short and impactful episode, I’m sharing exactly how to find the words your ideal clients are typing into Google right now, so you can stop guessing and start showing up where it counts. This is the search-first content strategy every business owner needs to hear in 2025.

If you want to grow your audience on Instagram, your content has to be shareable. And that starts with better storytelling. In this episode, I’m joined by Britney Crossan, a social media coach and content strategist who grew her account by over 57,000 followers in under a year by mastering scroll-stopping storytelling. We’re breaking down how to hook people, hold attention, and get your dream clients sharing your content.

Still stuck with low engagement and reels that flop? Elizabeth reveals the #1 mistake most businesses make on Instagram, and the simple content shift that finally made her reels go viral, attracted aligned followers, and turned views into real sales.

Did you know your Instagram posts, reels, and carousels can now show up in Google search? Yep! As of July 2025, Instagram officially partnered with Google, turning your content into searchable assets that live far beyond the app. In this episode, I break down what this update means for your business and share five proven, beginner-friendly SEO strategies to make your Instagram profile and content Google-friendly so you can get found, get followed, and yes… make more sales.

Wondering how to finally grow your email list and get more leads without telling people to “click the link in bio”? In this episode, I sit down with DM automation expert Heston Roberts to break down exactly how to build powerful chat funnels inside Instagram that convert followers into email subscribers, even while you sleep.

Are you still telling people to click the link in your bio? It’s time to level up. In this episode, I’m breaking down the basics of DM automation and showing you how to use ManyChat to grow your list, boost engagement, and drive leads, even while you’re off-grid with your fam. This is a no-fluff beginner’s guide to getting started with confidence.

If you’ve been resisting Reels or feel awkward on camera, this episode will give you the mindset and strategy to get out of your head and into real visibility. In part three of our three-part growth series, I’m breaking down why Reels are still dominating in 2025, what the latest data says, and how to use short-form video to build trust, grow your audience, and plug directly into your sales funnel. Bonus: I share how I use DM automation to grow my email list while I’m offline with my kids.

Feeling stuck with slow Instagram growth or low visibility on your content? I’m breaking down five underused Instagram strategies that are working right now in 2025. From remixing reels to outbound engagement and how to ask for the follow without sounding desperate. This is part two of our three-part mini series on IG growth hacks that actually move the needle.

Instagram has changed. Again. In part one of this updated growth series, I’m breaking down the foundational content strategies that still matter in 2025, what’s working right now (like trial reels!), and the mindset shift you need to stay consistent and visible in today’s algorithm.