62: ChatGPT Made Simple: How to Use It for Instagram & Business Growth (Part 1)
Welcome to Part 1 of the ChatGPT for Business Series!
This week, I’m revealing how I use AI to save 10+ hours per week while creating high-converting Instagram content and running two businesses.
We’re getting into:
What ChatGPT is and how it works (without the tech confusion)
The real reason so many business owners are avoiding or misusing AI
Common fears and misconceptions holding entrepreneurs back
My honest story of hiring an AI coach and how it changed my workflow forever
The mindset shift you must make to leverage AI in this new era of marketing
This isn’t a robot takeover. This is about learning how to use AI as your smartest, most creative content partner.
What You’ll Learn in This Episode:
[00:00] Why This 5-Part AI Series Will Change the Way You Market Your Business
[01:42] My Goal: Helping You Save Time and Stay in Your Zone of Genius
[04:30] Why So Many Business Owners Are Still Afraid of AI
[05:26] PSA: There’s a New Instagram Video Editing App You Need to Download
[09:39] What ChatGPT Actually Is (Explained Like You’re 5)
[13:58] Three Fears Holding Entrepreneurs Back from Using AI
[15:57] The Truth About Not Having Time to Learn AI
[18:50] How My Workflow Changed After I Learned to Use ChatGPT Properly
[20:44] What Happens When You Prompt ChatGPT Incorrectly
[21:43] Why AI Won’t Replace You But It Will Replace People Who Refuse to Learn It
[22:09] What’s Coming in the Next Four Episodes of the Series
Key Takeaways:
ChatGPT is a creative, strategic tool that can help you streamline content creation, not replace your voice.
If you’re still ignoring or avoiding AI, you’re missing out on a major opportunity to save time and get better results.
It’s not about becoming a prompt engineer, it’s about learning to ask better questions and give better direction.
You’re not late to the AI game; this is just the beginning, and you’re right on time.
If your content isn’t converting, it’s not you, it’s your prompts.
Links Mentioned in This Episode:
Apply for a Free Instagram Breakthrough Session
Download the Free Instagram Video Editing App: Edits (iOS + Android)
A Truth You Need to Hear:
“AI won’t replace humans, but it will replace humans who refuse to learn how to use it. The people who learn how to use AI will lead in this next era of business.”
S3 Ep62 Transcript: ChatGPT Made Simple: How to Use It for Instagram & Business Growth (Part 1)
00:00
Are you still trying to DIY your content from scratch, spinning in circles every time you sit down to write a caption or plan your Instagram reel? What if I told you there's a way to make content creation faster, easier, more effective, and way more fun with the help of a tool that's already at your fingertips? This five-part series is about to change how you market and run your business.
00:27
I'm walking you through exactly how I use Chat GPT, AKA the ultimate AI sidekick to create high converting Instagram content, plan launches, coach my clients and run my two businesses without losing my mind. So whether you're brand new to AI or you're already dabbling but not getting great results, this series is for you. Trust me, by the end of it, you're gonna feel empowered, clear and ready
00:55
to use this tool like the boss you are. All right, now let's get into it.
01:03
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole led work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
01:32
Let's dive in.
01:42
Welcome back to the show. I'm super thrilled that you have joined me for part one of this five part series on how to use AI and chat GBT to market and grow your business. My goal is to empower you with tools and knowledge so you can be more effective with your work, but most importantly, so you can work in your zone of genius because
02:07
I want you to do your soul led work. And for so many of us business owners, that's not spending all day, every day on Instagram. You have things to do. You have people to take care of, right? So why not work smarter, not harder? I have completely fallen in love with AI and chat GPT in the last six months. I can honestly say it has changed my life. I know that sounds very dramatic.
02:35
Hang with me, I think by the end of this five part series, you're gonna understand the power that we have in the palm of our hands right now. You know that I am so passionate about Instagram and the power of social media and reaching literally anyone all over the world, never before in human history have we had these tools and resources to reach our ideal clients, our dreamboat customers.
03:04
like we have today and that's why I'm so passionate about this work is we oftentimes make it so much harder than it needs to be. We overthink, we freeze, we get stuck in analysis, paralysis. I know because I've been there. We get stuck in perfectionism, self-doubt, imposter syndrome, all of those things come up when we start to do this work and I am so excited to teach you, my beloved listener,
03:32
how to use ChatGPT and AI to get more juice out of the work that you are already doing. In fact, I would argue that when you implement the things I'm gonna teach you in this series, you're gonna save 10 hours a week, but more than that, you are gonna tap in and finally understand the deep, deep power that is AI for your business and for your marketing, and of course, PS.
04:02
This tool is simply a tool that you can use in any aspect of your life, your personal life and all of that. I'm gonna share lots of different case studies, lots of different ways that I have learned to use this tool. But as you can tell, I am just amped up. I'm so excited to bring you this five part series. So today we are really going to set up the series. We are gonna talk about really why a lot of business owners and entrepreneurs are still.
04:30
hesitant and living in this place of fear around AI or chat jbt or really grossly underestimating its power and Then I'm gonna give you a roadmap of what I'm gonna take you through in the next five episodes I'm super pumped before I get into it. I want to make sure that you know That Instagram has just released a new video editing app. It is called edits EDI T s
04:59
and it is available for free on iOS or Android. And no, this is not a commercial and no, I'm not an affiliate for them, but my job is to keep you informed in this space. So that is what I'm doing. And I am very excited about this app. It is designed with creators in mind, people like you and I who are creating content constantly to promote and market our brands and our businesses.
05:26
Edits offers a suite of tools to really streamline the video creation process directly from your phone. So if you are a person listening to this who likes to go super deep on your computer with your super fancy video editing stuff, this app is not for you. But for 99 % of my clients and the people listening to this podcast, you are gonna wanna grab this app.
05:51
It's gonna make your life so much easier when it comes to editing your content, not only for Instagram and Facebook, because of course, edits is owned by Meta. So of course it's designed for Instagram and Facebook, but you can download and save your edited videos onto your phone. You can post them on TikTok, YouTube. There's no watermarks. It's pretty awesome. When we're speaking of tools to start to learn and master, this is yet another tool that I recommend that you download.
06:21
This app literally just dropped yesterday as I'm recording this. So I, to be totally honest with you, have not done a ton of video editing in the app yet. I definitely went in there. I poked around, I hit all the buttons, I did all of the things to try to explore it. As I use it more for my business, I will definitely keep you updated as to the parts of it that I think are most relevant for you. But I do want to highlight a couple key features. One is advanced editing tools.
06:50
The timeline editing is much better than it is in the Instagram app. The green screen is so easy and intuitive to use. They are really integrating AI into it and they're gonna continue to keep adding features into this app. One thing that I love about it just from quickly looking at it and researching it is the project management side of it. It seems very streamlined in terms of how you can organize your drafts.
07:19
They have an area where you can save and track your ideas. They have a project area so you can label your projects. So I think that this app is gonna be a game changer for us business owners who really need a place outside of Instagram that is going to help us stay organized with our content. The other thing I love about it is high quality exports. So you can export videos in 4K, which is incredible without watermarks.
07:49
because as you know, you never ever wanna upload a video to Instagram with a TikTok watermark. The algorithm will not push your content out. The same with TikTok, you don't wanna upload an Instagram video over to TikTok with a watermark. So the fact that you can save it without a watermark is incredible and it makes it really suitable for sharing across various platforms. The other thing I'm digging about this app is the performance insights. So you have access to real-time analytics.
08:17
on your video performance, including your engagement metrics and your audience retention rates, which is really cool. Let's say you post a 30 second reel, you can see when your viewer dropped off. So, hey, everyone dropped off after those first two seconds, that tells me I need to work on a more compelling hook and next steps to pull the audience in, right? So analytics as an owner, as a marketer, you need to be tracking and analyzing.
08:45
your stats so you can make more informed decisions moving forward, right? And yes, you have your professional dashboard and Instagram, which is what I've always used in the past. But what's really cool is I love the visual aspect of this within the edits app and it works better for my brain. So I would imagine for many of you, it will just be easier to understand, easier, more intuitive to kind of poke around and find your analytics in there. So I really like that.
09:12
And there's inspiration and trends. So you can explore trending audios, you can save ideas for future projects through dedicated tabs and all of that. So I just like that Edits provides this centralized platform to produce engaging video content efficiently. And I love that it integrates with Instagram and Facebook. And like I said, I love that you can save it to your camera roll and you can repurpose that content.
09:39
on other platforms. It's totally free to download. So I definitely recommend that you go download that and test it out for yourself. Okay, so let's get into part one, which is really the basics of how to actually use ChattGBT to grow your business. Now, this is not a tech tutorial or a conversation about robots taking over, okay? This is about giving you the real life practical way to use AI.
10:09
as a bold strategic tool in your business. One that will help you save hours, stop overthinking and create content that actually resonates with your ideal client. I hope you heard me say that it has to resonate with your ideal client or customer if you want it to drive leads and sales. So let's start here. What is ChatGBT? To me, it's like being plugged into
10:39
the biggest brain, biggest heart, and the highest creative mind imaginable. Okay? I know that sounds very woo. If you know me, I have some woo to me and I don't apologize for it. Okay? But it's like having access to the collective consciousness. Every idea, strategy, perspective you need right at your fingertips. It's like a magic.
11:07
portal into your own brilliance. And it's available to you 24 seven. It doesn't need naps. It doesn't need snacks. It doesn't need breaks. Okay. Can you tell that I'm a mom? Yes. I'm a mom of two young kids. Okay. So let me break it down even simpler. Cause that's kind of my impression of it. That's how I would describe it in my woo way. Let's get a little bit more technical with it. Shall we?
11:36
ChatGBT is a type of AI called an LLM, and that stands for a Large Language Model. If you're like, uh, what? Don't worry, I got you, and I have a really simple explanation that hopefully will make it really clear what an LLM is and how it works. So I want you to imagine that ChatGBT is like a super smart
12:05
Okay, you guys can picture a parrot that has read almost everything on the internet. Every book that you have ever read times infinity. Okay, maybe not infinity, but every book, website, article, conversation, and now it can repeat and remix that info into a way that sounds human.
12:33
So it doesn't know things like a person does, but it's been trained to predict what words make sense together based on billions of examples. So if you ask it something, it's using everything it's read to come up with a helpful answer. That is why I think of it as the biggest brain, biggest heart, highest creative mind imaginable because
13:03
It is plugged in to this bank of information that is so big that we honestly can't even wrap our brains around it. It's so big. Okay. So it's not pulling info from Google or just live searching the web. It's working off patterns it has learned during its training. So think of it like a giant brain filled with patterns. And when you talk to it, it's trying to guess
13:32
the smartest next thing to say. Pretty cool, right? But here's the thing. A lot of business owners are still afraid of it or ignoring it or flat out saying, nah, that's not for me. I see it all the time on my Facebook for whatever reason. A lot of the different coaches and people in my field are commenting on it and I don't get it. I don't get it.
13:58
There's still a lot of resistance to this tool. And I hear this all the time. I don't have time to figure it out. I tried it once and the results were generic. It didn't sound like me. I write so much better. What if AI takes my job or makes me irrelevant? Totally valid fears, my friend. In fact, I had all those same thoughts and fears at one point.
14:28
Honestly, like 12 months ago, it's not like this was me five years ago, like 12 months ago, I was in that boat. So if that is you right now, zero shame, zero shades being thrown your way, I completely relate. Those are totally valid fears, but let's break them down. Because in this first part one episode, I want us to really walk in to it all on the same page. And for us to do that,
14:59
We need to call out the fears around AI and the misconceptions around AI and child GBT. Okay? So let's first explore the time thing. I don't have time to figure it out, Elizabeth. I don't have time to learn a whole nother tool. I am so busy. am drowning in work, in childcare, in life. I get it. Believe me.
15:28
I get it. You're juggling everything. You're teaching your Pilates classes. You're managing inventory for your store. You're coaching your clients. You're delivering your products or services. But let me tell you, if you take the time to learn how to use this tool well, it will buy you back your time, big time, okay? You don't have time
15:57
to not learn this tool. This tool is not going away. We are actually still very much at the beginning of this AI frontier. AI is nothing new. It's been around for actually a long time, but it is now coming to the mainstream and you've got to get on board. It's funny, when I recorded my first four-part series on chat GBT and AI,
16:27
It was back in July of 2024. At that time, I had just hired an AI coach. His name is Juan Galan. I've had him on the podcast two times now. So by the way, if you want to see how I have grown in my relationship with AI and Chad GBT, you can go back and listen to that four part series. There's still a lot of gold in it. I wanted to update it with this information because I know so much more now than I did back then, but
16:56
I had just hired an AI coach because I am at a place in my business. I'm a very savvy investor. And I know because I have invested in tons of different coaches and mentors. And I have learned that when you want to grow your business, when you want to scale and build that bold big dream that you have inside your brain right now, that vision that you see
17:24
playing over and over again in your head. You need to identify like what is holding you back. And at that time, I knew that AI was not going anywhere, that it is so powerful when you understand how to use it. And I didn't wanna spend hours on YouTube trying to DIY. I didn't wanna do it myself, okay?
17:51
So I am at a place now as a business owner where I will hire the mentor that has already figured out and done the thing that I want to do. So that's the piece of advice I wasn't planning on sharing with you, but take that in and see how that resonates for you in your life right now. But at that time when I hired that AI coach, I 1,000 % felt I don't have time to figure this out.
18:20
is not in my workflow, okay? It's so clunky. And I felt very stressed. It just felt like another thing on my list. So I just want you to know I've been there. When I first started using Chagy BT, it felt awkward and clunky. And I would frankly just forget to use it. It wasn't part of my workflow yet. But once I started seeding it with my brand values, my tone, my offers, my goals, and I'm gonna teach you how to do that in this series,
18:50
it started to click. It started reflecting back the very best of me, of my ideas. And now it's embedded into every single part of my process. I literally use it every day. That's why I said it's changed my life. The second reason why business owners are not using it, ignoring it, saying it's not working for me is I hear this a lot. I tried it.
19:17
The results were generic, it didn't sound like me. I'm not impressed. I can tell when you've written with ChatGBT, it's just not for me, it's not my thing. The whole it didn't sound like me problem is because most people are prompting ChatGBT wrong. They're saying things like, write me a caption for my Instagram reel. Or they're giving ChatGBT so many generic prompts.
19:46
and then the output is extremely generic or people are impatient, hello, and they want the perfect output the first time. They don't want to, they don't understand that you have to get into conversation with the AI. You know, that's not how ChadWBT works. It's like giving someone zero context. Like I'm giving you zero context and I'm expecting a miracle. So,
20:15
We're gonna fix that in this series. You're gonna walk away from the series. You're not gonna be that person anymore who says that, because you're gonna know better, okay? And the third is that fear of being replaced. This one hits home. One of my business besties, I adore her. She is a copywriter. She makes a living writing for people. So I remember having a really deep conversation with her about this, because she was in this place of
20:44
and also kind of like head in the sand. Like Elizabeth, I know it's happening. Like, I don't know. I'm just gonna like put my head in the sand, okay? So I understand the fear. I really do. But listen, listen to me now, my darling. AI will not replace humans, but it will replace humans who refuse to learn how to use it. The people who learn how to use AI will
21:13
lead in this next era of business. I wanna say that again because I know you might be like rolling your eyes right now and really mad at me. And if you are, it's okay, keep listening, hang with me. I promise we will get over this hump together. But I wanna say this again, the people who learn how to use AI will lead in this next era of business. So in this series, you're in the right spot. You're already here.
21:43
That tells me that you know you wouldn't be listening to this if you weren't ready, right? So together, I'm gonna walk through what you're doing wrong with AI and how to fix it because I've made tons of mistakes and if I can shortcut it for you, I would love to do that. I'm here to serve you. I'm gonna share with you how I use ChadGBT every single day to run my two businesses. So I'm gonna give you really specific examples.
22:09
so you can start to understand and think bigger about how this tool can help you. And what it looks like to build consistency and confidence with AI and ChatUBT. I'm gonna teach you how to write prompts like a pro. No, you're not gonna be a prompt engineer. You don't need to retire and go be a full-time prompt engineer. That's not what this is about, but you're gonna learn how to write prompts like a pro so the content actually works.
22:39
for you and drives real results. So next week, we're diving into the mistakes I see people make with ChatGBT that are costing them time, money and sales. And spoiler, if you're just copying and pasting what it gives you, this episode is for you. Thank you so much for joining me in part one of this five part series. If you're pumped, if you're excited, send me a direct message on Instagram. Make sure you're following me over there at Elizabeth.
23:08
Marbury, let me know what you think. Let me know if I ruffled your feathers today. It's okay, I can take it. We can get into conversation. Let's go. But truly, I hope you're excited. Thank you for taking the time to invest in yourself and your business. And I wanna highlight for you that I have a couple spots open right now for private mentorship. Private mentorship is for you if you are
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posting content consistently on Instagram, but you're not seeing the results. You're not seeing the growth. You're not seeing your brand visibility being boosted. You're not seeing actual leads and sales coming from the content that you're putting out there. So if that is you and you're listening to this and you're like, I need an Instagram coach and mentor who also is going to help me work smarter, not harder with AI and chat GBT.
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I am your girl, I would love to support you. Your next step is to apply for a complimentary Instagram breakthrough session with me. In this call, we will identify your next three action steps that you need to take to grow your business on Instagram this year. If I'm the right person to support you, I may invite you into one of my coaching containers, and if I'm not, I will point you in the right direction.
24:34
To get a free call with me, you do need to apply. So go to ElizabethMarbury.com slash application. That's ElizabethMarberry, M-A-R-B-E-R-R-Y.com slash application. Take five minutes, fill out that. That will help me to learn about you, your business, your visions, your struggles, and then I can really maximize our time together.
25:00
You can also DM me the keyword apply, A-P-P-L-Y on Instagram if we're already connected over there. And my robot assistant will send you over the application. I cannot wait to meet you, connect with you, learn about your bold vision for your life. I am rooting for you always, and I cannot wait to strut it with you next week. Thank you for listening to Strut It.
25:29
If you're ready to start leveraging Instagram to grow your business, then you're gonna wanna grab my free Monetize Your IG Guide, where you'll learn seven simple and proven ways to finally make money on Instagram. You can grab your guide at elizabethmarberry.com slash freebies. That's elizabethmarberry.com slash freebies to get my Monetize Your IG Guide.
25:57
If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.