82: The Secret to Content That Converts (and How AI Can Help You Do It Fast) - Part 2
If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it.
You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, the new tool I’m obsessed with that lets you analyze competitor sales pages, compare them to your own, and build a cohesive strategy across all platforms.
What You’ll Learn in This Episode:
[00:00] The difference between content that converts and content that gets ignored
[01:28] Why a client-centered content strategy changes everything
[04:12] How Hot Reels and private mentorship can support you in implementation
[06:09] Why content strategy is actually simpler than it sounds
[07:34] The secret sauce: messaging that speaks your client’s exact words
[08:34] Why ChatGPT is powerful—but not the only AI tool you should be using
[09:30] Introducing Poppy AI: the new game-changing content strategy tool
[10:26] How Poppy AI reads links and pulls content (no more copy/paste)
[10:56] Visual whiteboards: connecting competitor sales pages, testimonials, and posts
[11:48] Real-time comparative analysis of high-converting sales pages
[14:36] Actionable feedback examples: urgency, hooks, and social proof
[15:35] Why Poppy AI helps unify your email, social, and website content
[17:29] Action step: using the CRIT framework to build your next 30-day content strategy
[19:24] How to set clear goals so AI can actually help you
[20:44] Why mentorship shortcuts your learning curve and accelerates results
Key Takeaways:
Content strategy is simple: create content that makes your audience feel seen, heard, and helped.
Messaging is the difference between content that lands and content that flops.
Poppy AI connects competitor insights, your own content, and real-time analysis in one visual workspace.
Use the CRIT framework (context, role, interview, task) to train AI for better content outputs.
Your content strategy should serve a clear goal—visibility, leads, or conversions.
Links Mentioned:
Try Poppy AI → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
Apply for Private Coaching with Elizabeth → elizabethmarberry.com/application
A Truth You Need to Hear:
“Your content only connects when your ideal client feels like you’re talking directly to them in their words about their exact struggles or desires.”
S3 Ep82 Transcript: The Secret to Content That Converts (and How AI Can Help You Do It Fast) - Part 2
00:00
What if I told you there's a way to create content that speaks directly to your ideal client's deepest struggles using their exact words without spending hours researching or guessing what they want to hear? In today's episode, I'm breaking down the one thing that separates content that converts from content that gets ignored. Plus, I'm introducing you to an AI tool that's completely changed my content game. We're talking about analyzing your competitor's million dollar sales pages
00:28
connecting all your marketing pieces like a visual puzzle and creating content strategies that actually drive sales, not just likes. If you've ever felt like you're throwing spaghetti at the wall and hoping something sticks, this episode is about to change everything. Are you ready? Let's do it.
00:48
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole lead work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
01:17
Let's dive in.
01:28
Welcome back to the show. Thank you for joining me for part two of our five part series on using AI to transform your Instagram marketing. Last week we optimized your bio for maximum growth and conversions. And this week we're diving into something that will completely change how you create content. And that is building a client centered content strategy that actually sells. And I'm going to introduce you to a game changing AI tool that's been revolutionizing
01:58
how I create content for both of my businesses. Before we dive in, I wanna thank you for being here, investing in yourself. And I wanna give some love to those of you who have been brave, who have been following me over on Instagram and sending me a direct message with your takeaways from the podcast.
02:19
If you're not already following me, take a minute, make sure you are. My handle is just my name, Elizabeth Marberry, M-A-R-B-E-R-R-Y. But in the last week, I've been receiving so many incredible DMs and it makes my day, it truly does. Because I show up here with a heart of service, I practice zero gatekeeping, I want you to feel like you can walk away with a really clear, actionable next step after each episode.
02:45
And my team and I are committed to creating the best high quality episodes here that we can for you. So when you take a moment to follow me on Instagram, send me a DM with your biggest takeaway, rate and review the show, if you haven't already, by the way, please do that. It's a beautiful, energetic exchange when you can reflect back to me what is landing for you in your heart and in your brain. And it was really fun this week. I had a couple messages. One is...
03:14
A woman messaged me and said, Elizabeth, I was on a road trip and I just found your podcast and I just binge listened to like 10 of your episodes and hung out with you the whole day. And this has actually happened a couple of times and I don't take it lightly. I really honor the space that I have in your life. So thank you for trusting me to be a guide and here with you. And thank you for reaching out to me and reflecting back that this podcast is giving you really clear next steps in how to leverage Instagram to grow your brand.
03:43
and to help you achieve your big, bold business goals. That is what I want. I had another DM this week from a gentleman who said that he implemented one of my trial real strategies that I shared, and that by doing so, his reals got way more reach, views, engagement, and everything, and he was just so grateful. When you reach out, means the world to me and my team. It keeps us going and excited to continue to serve you each week. And if you are
04:12
ever walk away from these episodes and you're unclear or you're wanting support and implementation, I would love to explore how I can support you in either my group coaching program, which is Hot Reels, which is my 12-month Instagram content lab. It's a really intimate small group of business owners who are working toward that same goal of boosting their brand visibility and driving more conversions, leads, and sales with their organic content, meaning no paid ads.
04:42
If you're curious about Hot Reels, you can go to ElizabethMarbury.com slash hot. That's Elizabeth Marberry, M-A-R-B-E-R-R-Y.com slash hot, H-O-T, and you can get the full program information there. I also have a couple of spots open right now in my private mentorship program. Private mentorship is for you if you're generating multi six figures, seven figures, and you are doing all the things on Instagram, you're creating all the content, but you're still not.
05:12
achieving your sales goals, your lead generation goals. Maybe you've gone through a big brand pivot and you're just really needing that customized strategy. If you're curious about private mentorship, your next step is to fill out an application. Once you have done that, assuming that we're a good aligned fit, I will invite you into a complimentary 30 minute Instagram breakthrough session where I can explore. If I'm the right mentor for you, you can go to ElizabethMarbury.com.
05:40
That's Elizabeth Marberry, M-A-R-B-E-R-R-Y dot coms slash application. Or you can DM me the keyword apply on Instagram, A-P-P-L-Y. And my sexy robot assistant will send you the direct link to the application. So let's start with this. Content strategy sounds scary, right? Like that word, it just sounds.
06:09
complicated, like you need some editorial calendar or marketing degree to figure it out. Here's the truth. It's not complicated. It's actually very simple and we tend to over complicate these things. A content strategy is simply creating content that helps your ideal clients feel seen, heard, or helped.
06:38
So that way they will see your content, be activated, nurtured, and be invited into that next step in your marketing funnel. If you've been listening to the podcast, you've probably heard me talk about the three E's of content that converts. And those are educational, emotional, and entertaining. Your client-centered content strategy is simply creating content.
07:05
that helps your ideal clients or customers feel seen, heard, or helped. That's it. And I'm sure if you've been listening to the podcast, you've probably heard me talk about the three E's of content that converts. That's educational, emotional, and entertaining. You can make them laugh, teach them something new, or make them feel understood. All three work. But here's what most people miss.
07:34
And this is the secret sauce. It all comes down to messaging. Messaging, so the words that you are choosing to use is what makes your content land and resonate with your ideal client. Your content only connects when your ideal client or customer feels like you're talking directly to them in their words about their exact struggles or desires.
08:04
and then you show them that you or your product or service or your business is the solution to their needs. Now, I've been using ChatGBT for content creation and it's incredibly powerful and you can train it, you can give it detailed prompts, you can get incredible results. It's a fantastic tool that you can do so much with when you know how to use it properly. So much of the series and
08:34
All of the past AI series I've done have really focused on ChatGBT and I will still be totally honest with you, I spend most of my time in ChatGBT still, but I do wanna share that I have recently discovered a new AI tool that has completely changed my entire approach to my content strategy and just all the different pieces of content that I am putting out there.
09:03
as a small business owner who has a very small team, right? I don't have a marketing department. I don't have tons of people working under me. I have to be really efficient and effective in the work that I am doing. And I love using AI tools to help me do that. And here is the new AI tool. I'm so excited to share it with you. It is called Poppy AI, Poppy P-O-P-P-Y.
09:30
The way it's set up is really uniquely powerful for us as marketers, creatives, entrepreneurs, especially if you're a visual person like me. Here is what makes Poppy different for creating client-centered content. So first, it can read anything you throw at it. YouTube videos, website links, PDFs, LinkedIn posts. You just paste the link and it absorbs
09:59
all the content. Unfortunately, chat gbt can't do that. So if you uploaded a link to a real, for example, it would tell you that it can't read that content from an external site that you would have to copy and paste the text. So with poppy AI, there is no more copying and pasting chunks of text. You can literally paste the URL in there and it can read it, which is a total game changer.
10:26
Second, it's set up like a visual whiteboard. So I want you to think of it like a mind map where you can connect different pieces of content and see how they all relate. So an example of this is you might have a competitor's sales page connected to your own. So you can kind of pull in these different links and then this little slider where you connect these different links into one chat.
10:56
So just like in ChatGBT, you can open up a chat. But what's really unique about this visual whiteboard is you have this chat, but these links that you have dropped into different pieces of content, and keep in mind, this could be a blog on your website. This could be an educational YouTube video. This could be an Instagram reel from one of your competitors. Essentially, you can pull in all those links and then you can connect them into the chat. So you might have a competitor sales page
11:26
connected with your own sales page plus a recent client testimonial and a successful Instagram post from one of your competitors all in one visual workspace where you can chat and have the AI reference all of those links in the chat if that makes sense.
11:48
The third reason why I am digging Poppy AI and if you feel a little bit lost by how I'm describing this, I think this will help you to kind of connect the dots on how you could use this for your business is you can do comparative analysis in real time. So here is an example. Let's say I find Amy Porterfield's sales page for her signature course and I think, wow, this program I know converts like
12:17
crazy for her. And let's say I just love her style. I love the flow of the page. And I think, gosh, I wish that I could have my sales page look like this or flow like this or activate my deal people like she does with her people. And I'm just using that example. So I paste that URL of Amy Porterfield's sales page into Poppy. And then
12:44
I upload my sales page for Hot Reels, which is my 12 month Instagram content lab. And I connect those two sales pages into one chat. And just like in chat, GBT, Poppy AI has this little microphone button. So I rarely ever take time to type when I'm using AI. I'm always speaking because speaking is so much faster. And remember, I'm going for efficiency.
13:14
And when I speak, it's great because every time I speak into the AI, it's understanding my brand voice and the angle and my unique perspective when I come into the chat. So I'm connecting these two sales pages. I'm using my voice and I might ask something like, okay, what is Amy doing really well here in her sales page? Can you give me the format and formula and breakdown?
13:39
of this sales page and why you think it might be highly converting for her. Then the AI would give you that output. You would read through it. Okay, interesting. It might bring up more questions for you, which you could ask the AI. And then moving on, I would say, okay, great. Now I want you to look at my sales page. What am I doing well? And what might I be missing to drive more conversions? Can you challenge my sales page and help me
14:09
to apply some of these formulas that we know are highly converting on this other piece of content. So it's really mind blowing. It's like having a marketing strategist analyze both pages side by side and give you specific actionable feedback. So maybe it tells me that Amy uses more social proof above the fold, like her testimonials or her headlines create more urgency than mine. Like she has a better hooks or.
14:36
She addresses objections earlier in the sales copy. And then it looks at my page and says, okay, you're great at storytelling and building connection, but you could add more testimonials above the fold. Meaning the part of when I'm looking at your sales page, like what do I see right there at the top of the screen before I have to scroll all the way to the bottom? Or maybe it tells me you need to create clearer urgency around your enrollment deadline. It is so incredibly cool because it gives you that
15:05
outside perspective. And the fourth thing I love about Poppy AI is that everything builds on everything else. So instead of having separate conversations that don't connect, you're building a knowledge base where each piece of content informs the next. So your LinkedIn post strategy can connect to your email sequence, which connects to your Instagram content, and it all works together strategically.
15:35
because at the end of the day, I want you to create one piece of content that you could put 30 places instead of 30 different pieces of content that you're feeling completely scattered and there's all this disconnect around your marketing across the different platforms. So it is a total game changer. And if you want to check out Poppy AI, you can check the show notes of this episode. I have my special link
16:05
below or I wanna make it really easy for you to check this out. You can DM me the keyword Poppy, P-O-P-P-Y on Instagram and I will send you my direct link to go check it out. So both ChatGBT, Poppy AI are very, very powerful for creating a cohesive client centered content strategy.
16:32
But with Poppy AI, I just really love that visual connected approach and the copy and pasting of different links, whether that is your links, like let's say you have a blog post that you spend a lot of time on that tells your entire brand story. You could put that into Poppy AI when you are training it on your brand voice or your background, right? And with Chad GBT,
16:59
If you wanted to do that, you would just have to go into your blog and select all of the copy and copy and paste it into the chat. So it just makes it really quick, really easy with Poppy AI. And like I said, the fact that we can connect all these different pieces of content together is very powerful. So here is your action step. Whether you use ChadGBT or you DM me the keyword Poppy, P-O-P-P-Y on Instagram and sign up for Poppy for a year,
17:29
I wanna give you a powerful prompt framework that will help you create that client-centered content strategy. It's called the CRIT framework, and I broke it down last week. It is not my framework. It is designed by Jeff Woods, who I'm bringing on in part five of this series for a really incredible exclusive interview with him. Jeff Woods is the author of the AI Driven Leader, and CRIT stands for the C is context, the R is role,
17:59
The I is interview and the T is task. So I'm gonna give you a prompt right now that you can plug into charge BT, pop the AI or whatever AI platform you want to use. Here's the context. Help me create a client centered content strategy for my organic Instagram marketing. I'm and then you describe your business, you describe who you help your ideal client in extensive detail. Remember ideally we have trained the AI already.
18:27
on who you serve, how you help them, what are your offers, who's your target audience. All those pieces are so important to get any kind of outputs that you can remotely use with the AI. Are the role act as a social media marketing strategist and expert copywriter? I is the interview. Ask me one question at a time to gain further clarity and context up to five questions total to understand exactly what I need.
18:57
then the AI will start to interview you. And then the T, the task is you would say, I want you to help me develop my Instagram marketing strategy for the next 30 days. My specific goal is this. So you need to be clear about what your goal is. So maybe your goal might be grow my engagement and get more views on my content, right? Like I'm not focused on leads and sales right now. I'm just trying to understand how to create content that is gonna get more eyeballs.
19:24
boost that visibility, more likes, more views, more engagement, more followers, all of that. Or maybe your goal is, I want you to help me develop my Instagram marketing strategy for the next 30 days. My specific goal is I want to add 50 new people to my email list. Through my Instagram content, my keyword is money. And when people comment that keyword, they will get a DM with my monetizer IG guide. That actually is one of my keywords. So you can.
19:52
Go test it out right now, comment on one of my posts, money, and you'll get that guide. So the more specific you are with the goal, the better the strategy you'll get. And remember, it's not like you do this all and it spits out a strategy and you're just like, okay, now I'm done. That is like the first draft. You are the strategic thought leader. It is your partner. You have to guide it. You have to know how to give it that feedback.
20:18
and kind of go back and forth with it, just like you would an assistant that you are training, right? Or someone on your team. Now, this is where a lot of people I know I lose a lot of people because they're just like, okay, I got the output, but it's not good. I don't know what to do with it. This is where mentorship is going to be a game changer for you. Investing in an Instagram marketing mentor, whether that's me or someone else is going to not only make you so much more money in the long run,
20:44
but it is going to shortcut your learning curve and the time because you're gonna learn how to implement this for your particular situation. So don't forget, if you're curious about my group coaching program, Hot Reels, the 12 month Instagram content lab, DM me the keyword hot on Instagram and I'll send you more info. Or if you're curious about private mentorship with me, you can DM me the word applied, A-P-P-L-Y.
21:10
and I'll send you over an application and then we will hop on a complimentary call. I am so excited to see what you create after listening to today's episode. And next week in part three of this five-part series on AI, we're talking about how to design viral reels that convert with AI. You do not wanna miss it. So until then, start thinking about your messaging. What language does your ideal client use? What keeps them up at night? Because that is the foundation
21:40
of content that drives conversions. Thank you so much for listening. Don't forget to check out Poppy AI, DM me the keyword Poppy, P-O-P-P-Y, and I'll send you that link or check the show notes. I can't wait to see who is gonna go and experiment with this new AI tool. Thank you so much for hanging out with me today, and I cannot wait to strut it with you next week. Thank you for listening to Strutt It.
22:09
If you're ready to start leveraging Instagram to grow your business, then you're gonna wanna grab my free Monetize Your IG Guide, where you'll learn seven simple and proven ways to finally make money on Instagram. You can grab your guide at elizabethmarberry.com slash freebies. That's elizabethmarberry.com slash freebies to get my Monetize Your IG Guide.
22:38
If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.
