81: This ChatGPT Prompt Will Transform Your Instagram Bio (and Attract More Followers) - Part 1
If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond).
I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (author of The AI-Driven Leader) so you can get better, smarter results from your AI prompts every single time.
You’ll hear how to use clear messaging, credibility lines, and strong calls-to-action in your bio, plus the exact prompt you can copy, paste, and run with this week. And stick around, because this series builds step by step, with a powerful guest interview to close it out.
What You’ll Learn in This Episode:
[00:27] Why this five-part AI series will be a game-changer for your Instagram marketing
[02:02] Why optimizing your Instagram bio is the first step to client attraction
[03:22] The big-picture vision for using AI in your business (and a sneak peek of Jeff Woods’ guest interview)
[05:14] Why you won’t be replaced by AI—but you could be replaced by someone who uses it strategically
[07:29] How to optimize your profile step-by-step: photo, username, bio lines, and CTA
[09:56] A real client example: turning “expert jargon” into language ideal clients actually understand
[13:35] The credibility line and why social proof belongs in your bio
[15:29] Why your call-to-action needs to align with your customer journey
[16:46] Behind-the-scenes audit: how one makeup artist’s new bio led to 10 leads in 6 hours
[18:37] The CRIT framework (context, role, interview, task) and how to use it with AI tools
[20:58] A plug-and-play ChatGPT prompt for writing a high-converting Instagram bio
[21:54] Why you are the thought leader and AI is your thought partner (not the other way around)
Key Takeaways:
Your Instagram bio is the storefront of your business—optimize it or lose potential clients.
Use clear, client-centered language, not insider jargon.
Include a credibility line (reviews, titles, awards, roles) to build trust fast.
Always have a call-to-action that matches where you’re leading people in your business funnel.
The CRIT framework (context, role, interview, task) helps you get better AI outputs.
AI won’t replace you but the people who learn to use it well will.
Links Mentioned:
Free Instagram Visibility Jumpstart Kit:
Get an Instagram Audit
Want my eyes on your Instagram? I’m now offering 90-minute Instagram Audits where I help you optimize your bio, content strategy, and next steps. DM me on Instagram to learn more.
A Truth You Need to Hear:
“You won’t be replaced by AI. But you could be replaced by someone who knows how to use it strategically.” — Elizabeth Marberry
S3 Ep81 Transcript: This ChatGPT Prompt Will Transform Your Instagram Bio (and Attract More Followers) - Part 1
00:00
You've landed on part one of a five part series all about how to use AI to grow your business on Instagram and beyond. If you've ever opened up ChatGPT or any other AI tool and thought, what do I even ask it? Or maybe you've been less than impressed with the results and just haven't quite cracked the code on how to actually leverage AI in a smart, strategic way. This series is going to be a total game changer for you.
00:27
My goal is to have each episode build on the last, helping you to fully understand how to integrate AI into your overall Instagram marketing strategy and your bigger business vision. As always, I'm keeping things simple, actionable, and real, and you'll walk away with prompts you can literally copy and paste and use right away. I hope you're pumped. Let's dive in.
00:55
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole lead work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
01:24
Let's dive in.
01:35
Welcome back to the show. Thank you for joining me here today. I'm feeling super lit up because I just led a master class for one of my previous business coaches, her membership, and I got to do live Instagram profile audits. I love teaching this piece of Instagram marketing strategy because while it seems so simple, just optimize your Instagram bio and profile.
02:02
It's pretty profound because what you discover in doing this work is the more clear you are about who you're serving, how you're gonna help them with your product or service, and what kind of content can I expect from you in your account? Like, what's in it for me? Why am I gonna follow you? When you, as the creator or business owner, have that clarity, which really comes in this work of optimizing your Instagram profile,
02:32
content creation becomes so much easier. You feel so much more clear, your messaging becomes more clear and magnetic, and this is truly the first step of leveraging Instagram to grow a business. So you picked a good episode to listen to, super pumped you're here. This kicks off part one of a five part series on using AI and chat GBT. I also have another surprise.
02:58
AI tool that I recently discovered that I will be sharing with you in this series that's going to totally change the game when it comes to creating that viral content that is going to get seen by more of your ideal clients and just get that traction and engagement that you need to grow your audience as well as helping you to develop
03:22
your Instagram sales funnel. So you're clear, okay, when someone comes to your Instagram, what do they do next if they want your product or service? We're going to dive into all of this in this five part series. And we're going to close this series with a guest interview. I had the pleasure and honor of sitting down with Jeff Woods last week. He is the author of the AI Driven Leader. This man is
03:46
Completely brilliant. When I sat down with Jeff last week, he was at McDonald's headquarters. That's right. He was consulting with McDonald's. This man is playing at a really big level and is a trailblazer in the world of C-suite leadership and AI adoption within organizations. Whether you are a solopreneur or you're managing a big team of people, I know that that interview is going to
04:16
blow your mind. Jeff is one of those people who thinks so big and really challenges all of our assumptions about what is possible for ourselves, for our businesses, and our ideas about how these AI tools can help us to grow. It was such a great conversation. So that is going to be the cherry on top at the end of this series. And I want to highlight too, you already know this if you've been listening to the podcast for a while.
04:44
This is actually my third time doing a series on AI and chat GBT. AI is here, it is not going away. I acknowledge that just like everything else, you have to be cautious with new tools. It's normal to have fears about, my gosh, is AI gonna replace me and take my job? Jeff and I actually address all of those things together, but I just wanna highlight with you here that
05:14
things are changing really rapidly. And I've said this before, I'm gonna say it again. You will not be replaced by AI, but you could be replaced by someone who understands how to use AI strategically. And that's not gonna happen on my watch because you are listening to this podcast and you are empowering yourself with knowledge. So mad respect for you. I'm gonna do the best I can to keep it really simple, really actionable.
05:43
super excited to teach you so you can start working smarter, not harder, and really using all the different AI tools as a strategic thought partner, not just a glorified admin assistant. I've learned so much in the last 12 months, and my goal always with this podcast and with my clients is to shortcut that learning curve for you so you can take what you need and go and implement it and make that money, honey. Do your soul-led work, serve your people.
06:12
Give yourself that time freedom, money freedom, that location freedom, whatever got you into business in the first place. I'm here to support you in really manifesting and creating that business and life you desire. So thank you for trusting me to be your guide during this series. And as always, if you haven't already, make sure you have followed me over on Instagram. My handle is simply my name, Elizabeth Marberry, M-A-R-B-E-R-R-Y.
06:38
Make sure you're following me if you haven't already. And I want to tell you right now, this episode, I'm going to be going through your profile line by line. If you are a visual learner and you need to see what this looks like, DM me the word kit, K-I-T. I have an Instagram visibility jumpstart kit where I literally break down line by line exactly how to optimize your profile so you can have a visual representation of everything I'm going to teach you today.
07:04
Plus that guide goes into some high level content strategy tips. And I share with you my favorite DM automation tool, which is the tool that I use to drive leads and sales while I am offline hanging out with my two young kids. So DM me the word kit, K-I-T on Instagram right now and download your guide so you have your own copy to keep and run with.
07:29
Okay, so let's get into how to optimize your Instagram profile for client attraction. And then at the end, I'm going to give you a prompt that you can run with. So first of all, why is it important to optimize your Instagram profile as a business or a brand looking to monetize? Data tells us that when a potential follower comes to your account, they will decide within seconds if they're going to follow you or not. So this is why it is
07:59
absolutely critical that you have an optimized bio because it is truly a gateway to converting those visitors or lurkers into followers, leads, and clients. And if it's not optimized, what can happen is you could spend all this time creating a video that pops off, and this totally happened to me, side note, before I knew what the heck I was doing, 10,000 views on this video, but zero follows. And it's because there is not congruency with the content that you're creating.
08:28
and your Instagram bio, which you can kind of think as your storefront of your business. So before you do this work, your number one job is to know your ideal client or customer. If you are unclear on this piece, everything else is harder. Optimizing your bio is hard, creating content is hard. Oftentimes when clients come to me and they're feeling stuck, it's because they're just not yet clear on who it is
08:58
that they are serving, what kind of content they want to create to serve those people. And sometimes there's a lack of clarity around their offer. So all of those different pieces are, of course, very important. I've done other episodes on target market research so you can really understand who your ideal client is and essentially speak directly to them through your content using their words.
09:26
A great example of this is in this master class I just did, there was a fitness coach. She has her own program, but it's through one of these like bigger fitness organizations. And they have a very specific title for their six week startup program to get you started with your workouts and nutrition and movement and all those different pieces. In her call to action, it said the name of the program. I told her,
09:56
I don't know what that is. What is that?" And she said, oh, well, that's the six-week program that you can join. And I said, see, you're using your expert word. She was using the words that the company taught her is the name of the program. And I reflected back to her, if I was a stranger and I didn't know the company, I wouldn't even know that that was what you were describing. So we need to be really explicit and we need to describe it.
10:25
in words that our ideal clients understand. So instead of saying the actual name of the program, which I'm not gonna say, because I wanna preserve the identity of this fitness organization and all of that, but instead of saying the name of it, I would say something like, your six week bootcamp starts here, or your six week transformation starts here. I mean, that's a little bit long, but you hear what I'm saying, which is that we need to be... m
10:53
clear in our messaging and it's really hard to do that when you are in your business. And that's honestly why I have always invested in coaching and mentorship over the last five to six years because it is so much easier to make these key shifts when someone who is not in your business, not swimming in the soup as I like to say, can come in and give you that outside perspective. So that is a little nudge to
11:20
If you are in that boat where you're feeling really frustrated and unclear, I invite you to DM me on Instagram and we can chat about doing a one-time 90-minute Instagram audit. I've been doing more of those lately and it's really helpful for you if you're not yet in a place to invest in a long-term group or private coaching container with me, but you know you need help now.
11:44
So it is an investment, but my gosh, you will get that ROI. It will save you so much time. You will feel peace. You will feel clear. You'll have your roadmap of how to optimize your profile and your next step. So if you're curious about that, just send me a direct message on Instagram. I don't have an automation set up, but just say, hey, I'd love to learn more about the 90 minute session and we can connect over there. So your Instagram bio should activate your ideal client avatar and make them want to follow you and binge all your content. So we're gonna go through it step by step.
12:13
I'm gonna go quickly through this and then give you a chat GPT prompt. And remember, you can download this guide by DMing me the word kit. So here's how you're gonna refresh your bio. Step one, your profile picture. I want you to use a close up headshot with a vibrant background color to help you stand out. Now that's for you if you're a personal brand. If you are not the face of your business, you can use a client photo. But remember, people connect with people, not logos. So unless...
12:42
your target or Walmart or a logo that I am going to recognize, I do recommend putting a person in your profile photo. Step number two, username and name fields. So your handle and your name field, these fields on Instagram are search engine optimized. So it's imperative that you include keywords here. So for example, with my dance studio, our handle is wedding dance coach. That's the name of my business.
13:06
And the name field says, wedding dance coach, Denver or virtual private dance lessons. Those are all keywords that my ideal clients are searching. Step three is, I want you to look at that first line of your bio. Now this is where so many of us go off the rails. And so I know I'm teaching you this because I made all of these mistakes and my job is to shortcut this learning curve for you. So we've got this. Your first line of your bio should clearly state what you post about.
13:35
and who it's for. This is not where you're gonna say, know, I got my MBA at Harvard. No offense, but no one cares about that. They wanna know what's in it for them. Why should they follow you? What kind of content are you gonna post about? Who do you serve? How do you help them? That is that first line. So with my dance studio, I say, helping nervous non-dancers and madly in love couples rock their first dance. And yes, that is a little bit long. It does go into the second line. I don't mind because that line really
14:05
spoke to me. Now for my personal brand, my Instagram marketing coaching business, my top line says grow your IG, attract clients and sell more. So you know that's exactly what I'm going to help you do. And when you look at my content, you're going to see that I teach you how to do that with my content. Super simple, super clear on who it's for. The fourth step. So underneath that first line of your bio, you have the option to add a
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credibility line. So one of my clients, she's an Etsy shop owner. She has over 15,000 five star reviews on Etsy. That is so killer. So I told her, let's put that there. Let's put that in your bio, 15 five star reviews on Etsy. So if you have some social proof that you want to share, or that could be where you say, I got my MBA at Harvard, no shade to anybody who got your MBA at Harvard. You are so cool. I'm not putting you down. I'm just giving you a hard time.
15:00
My clients know I always shoot it straight. So you're seeing the real me right now. On my page, on my personal brand page, it says CEO at Wedding Dance Coach and Strudit Pod. So again, I had to kind of abbreviate the words because we have limited characters here in our bio, but that is my credibility line. I'm a CEO of a brick and mortar dance studio. I'm the host of this podcast. So optional credibility line there. And then your final line has a clear
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call to action. This is where so many of us miss the mark. What do I do if I want to buy your product? What do I do if I want to hire you as my coach? What is my next step if I want to come tour your wedding venue? We have to have a really clear call to action and this is where you need to be strategic. What is your customer journey? Are you wanting to build an email list? Are you wanting me to join your Facebook community because that's what you're monetizing right now?
15:56
Do you want me to join your wait list because you're going to be launching a book in January? I want you to think about that and have a really clear call to action in your bio telling people exactly where that link is going to take them. When I did a full Instagram audit for one of my clients, she is a Denver hair and makeup artist and
16:16
I had a blast auditing her Instagram bio and really getting to know her and her business. And I want to give you a little snapshot of the before and after. So before her bio said, for the elevated modern bride, specializing in enhancing your natural beauty. And I said to her, I don't know who the elevated modern bride is. What is that? Who is that? And in our time together, I was able to dig into what she actually does. Like what is her zone of genius?
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as a hair and makeup artist because she doesn't work with everybody. She has a style. She has an aesthetic that she prefers and that she's known for, right? So that was the before, the after of her bio says, soft, glam and natural makeup for the modern bride. Right there, soft, glam and natural makeup. Even if you know nothing about makeup, you have an idea of what I am talking about, right? Hollywood waves, boho and romantic hairstyles.
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Hollywood waves, we can all picture that, right? And then her call to action is so clear, free bridal beauty consult because she does a free discovery call with potential clients before she books them. After she had this clarity and we did this audit, she was so fired up about her content. She went to go create a reel, it completely popped off and she got 10 leads in six hours. This is the power of
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Clarity on your side of things. Clarity on who you're calling in, what kind of content you're gonna create, and what you want those ideal clients that find you to do next. What is that customer journey? When you get those pieces connected, Instagram will really work for your business. So if you want my eyes on your Instagram profile, you want me to do a full Instagram audit.
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and help you to really optimize everything and get clear on your content strategy and map, definitely DM me to chat more about that 90 minute session. It will be well worth your investment. To close out the episode, I told you I would share a prompt with you so you can plug this into chat, GBT, Perplexity, Google Gemini, whatever your favorite AI platform is.
18:37
What I'm gonna teach you right now is the CRIT framework, which is Jeff Woods framework, and he's gonna teach it extensively to you in the fifth part of the series, but we're gonna work through it each episode. So by the time you hear Jeff talk, you're gonna feel much more clear on what is the CRIT framework and why you wanna use it. CRIT is simply C-R-I-T. C stands for context, R stands for role, I, interview,
19:07
So we're going to start with context, and this is just an example. Here's the context. I'm an entrepreneur looking to optimize my Instagram bio to attract more of my ideal clients. That's very general. I want you to tell chat who you are, what you serve, give it lots of details and context around your business, your ideal clients. If you have documents, you can copy and paste all of that into the chat. Make it crystal
19:36
what I do, who I serve, and how people can work with me when they look at my Instagram bio. I need support pulling out the key messaging and keywords in my niche so that my Instagram profile does the heavy lifting for me and makes people want to immediately follow me and binge my content. Now, that was context. Now, role. You're gonna assign the AI a role. Please act as a brand strategist and Instagram bio expert.
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who helps small business owners write clear, concise, and compelling bios that connect with their dream clients or customers and drive action. Now, this is the next part of the prompt where you ask it to interview you because so many of us, the key to leveraging AI and having it give you the best result is you have to be a brilliant communicator with it. And many of us struggle with communication, right? We have so much going on in our heads.
20:33
So this framework of Jeff's is so brilliant, the I is interview, and this is how you do it. I want you to ask me one question at a time, up to five questions, to get all the clarity you need on my brand and business before writing an optimized Instagram bio. After collecting my answers, I would love for you to do the following. Number one, so this is where we're giving it a task. Analyze my current Instagram bio.
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I'll upload a screenshot below. That's right, you can take a picture of your current bio and you should, because I wanna see your before and after. You're gonna be sending these to me, by the way. I definitely want to see your before and afters in my DMs. So you're gonna take a screenshot and you're gonna say, analyze my current Instagram bio. Tell me what's working, what's confusing, and whether it clearly communicates who my account is for, what kind of content I share, and how someone can work with me.
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Based on your analysis and my answers to your questions, write three options for a high converting Instagram bio. Keep it within the 150 character limit. Now I have to warn you that chat GPT specifically struggles with character limits. So you, my friend, remember you are the thought leader. AI is your thought partner. You have to use your brain, you have to be the leader, you're gonna have to edit it, you're gonna have to make it 10 times better. But this is going to help you so much to get.
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started. Bam! Was that not fire? You are welcome. I hope you are going to go and implement this this week. Don't forget to DM me the keyword kit, KIT, on Instagram if you want to grab your free Instagram visibility jumpstart kit so you can see the visual example of how to optimize your profile. And next week, we are going to dig into how to craft a client centered content strategy that
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actually drives conversions with ChatGPT and AI. It's gonna be fire. And I have a really exciting new AI tool that I recently discovered that I cannot wait to share with you. Be sure you have subscribed to the show, you followed the show. And if you loved today's episode, please share it with another business bestie or colleague who's trying to figure out this whole thing called Instagram. I would love to bring them into my world and
22:50
share this value with them as well. I appreciate you being here and I cannot wait to strut it with you next week. Thank you for listening to strut it. If you're ready to start leveraging Instagram to grow your business, then you're gonna wanna grab my free monetize your IG guide where you'll learn seven simple and proven ways to finally make money on Instagram. You can grab your guide at Elizabethmarberry.com
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freebies. That's elizabethmarberry.com slash freebies to get my monetize your IG guide. If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.
