113: From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story
I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation.
When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from her Instagram content, and that one client covered her entire investment in Hot Reels.
What You’ll Learn in This Episode:
00:15 Why emotional resistance to posting is more common than you think and how to move through it
27:56 How Christa went from complete shutdown around marketing to signing a client whose investment covered her entire Hot Reels enrollment
24:42 The messaging mistake most experts make (and how Christa fixed it)
19:54 Why Instagram marketing is a long-term play and what "30 leads in 30 days" actually looked like for Christa
30:16 How DM automation (ManyChat) turned her content into a lead funnel
36:11 What it's like inside Hot Reels — straight from a client who's been in it for 18 months
Key Takeaways:
Resistance to posting is often emotional, not strategic. Christa traced her marketing resistance to childhood wounds around rejection — and worked through it anyway.
It is never too late to learn Instagram. Christa started serious social media marketing in her early 60s with zero background in it. Within 18 months she was generating leads and building a speaking career on the back of these skills.
Speak your client's language, not yours. Switching from expert terminology (like "embodiment") to the exact words her clients use transformed Christa's content performance.
Consistency over time creates compounding results. The client Christa signed had been watching her content for years before a crisis moment made her ready to buy. Instagram is a crock pot, not a microwave.
DM automation turns content into a lead funnel. Christa's ManyChat setup captured 30 leads in 30 days during a holiday content series.
Social media skills transfer. What Christa learned in Hot Reels helped her fill a 60-person online workshop and launch an entirely new speaking career.
About Our Guest: Christa Rypins
Christa Rypins is a chronic pain relief specialist and movement coach whose work draws on 32 years of study in yoga, Pilates, somatic movement, and the Franklin Method of imagery. A former professional figure skater who performed a juggling-skating specialty act in ice shows, Christa now helps active adults and athletes move freely and live fully without chronic pain.
Links Mentioned:
Hot Reels — my 12-month Instagram content lab
Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on Instagram
Free Monetize Your IG Guide
Christa's Website — The Intelligent Body
Christa's YouTube — longer-form embodiment and pain relief videos
A Truth You Need to Hear:
"If you want to grow, get support. If you want to stay stuck, don't get support."— Christa Rypins
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FAQs
Can you learn Instagram marketing later in life? Absolutely. Christa Rypins started learning social media marketing in her early 60s with no prior experience. Within 18 months she had generated 30 leads in a single month and signed clients directly from her content.
How long does it take to see results from Instagram marketing? Most people see meaningful traction within 3–6 months of consistent, strategic posting. As I say in this episode, Instagram is "a crock pot, not a microwave." Christa got 30 leads in 30 days about five months into Hot Reels.
What is ManyChat and how does it help with Instagram leads? ManyChat is a Meta business partner platform that automates Instagram DMs. When someone comments or DMs a keyword on your post, they automatically receive a message — typically a freebie or lead magnet — that pulls them into your sales funnel. It's one of the most powerful tools I teach inside Hot Reels.
What is the Hot Reels program? Hot Reels is my 12-month Instagram content lab for small business owners. It includes bi-monthly live coaching calls, a private Facebook group with content feedback, weekly trending content prompts, and mindset coaching woven throughout.
Why does Instagram content feel so emotionally hard to create? Posting publicly can activate deep fears of rejection, judgment, and visibility. In this episode, Christa shares how childhood wounds made every post feel emotionally exhausting — and how she moved through that to build a consistent, joyful content practice.
What is the Franklin Method? The Franklin Method is a system of imagery-based movement that uses visualization of anatomy to release tension, relieve pain, and improve coordination. Christa Rypins is a trained Franklin Method practitioner and incorporates it into her chronic pain coaching programs.
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S3 Ep113 Transcript - From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story
00:00
If you've ever sat down to create content and felt resistance or over thought every word or avoided posting altogether because it just felt like too much, you're gonna love today's conversation. I'm bringing on one of my Hot Reels clients, Christa Rypins. And what's so powerful about her story is not that she had it all figured out, it's that she didn't.
00:25
She was navigating a lot of internal resistance around showing up online and marketing her business. And now she's signing clients directly from her Instagram content. So if you've been telling yourself, this just feels too hard for me, or maybe I'm not cut out for this, or maybe it's too late for me, I'm confident that this episode is gonna make a tremendous impact on you and your life. I'm so excited to share it with you. Let's go.
00:52
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole led work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
01:21
Let's dive in.
01:32
Welcome back to the show. I am so excited for today's conversation. It's gonna be so special because I'm bringing on one of my beloved Hot Reels clients. Her name is Christa Rypins and she is a chronic pain relief specialist and coach. And I know her story is gonna inspire you. One of the parts...
01:58
of her story that I love so much is that when Christa Rypins first came in, she was someone who wasn't feeling confident or ready to show up online. She was actually dealing with a lot of resistance and even shut down when it came to marketing her business on social media. Just this week in prepping for this interview, Krista shared with me that she signed a client directly from her content, someone who had found her through her Instagram content.
02:27
and that one client has really paid back her entire investment that she made in Hot Reels. I know you're going to relate to her. Her story is going to inspire you. And we're going to pull back the curtain on exactly what shifted for Krista so you can see what steps you need to take and really what's possible for you to get that growth and visibility for your business. So Christa, welcome to the show. Thank you.
02:56
I'm honored to be here talking to you and I'm a listener, so I'm honored to be on your show. Yay, fantastic. Okay, so for people who don't already know you, can you tell us a little bit about you, your business, and how you got into this profession of chronic pain relief and support and all of that? Well, I was a professional figure skater. I started skating when I was eight and
03:25
I retired from being a professional figure skater when I was 35. And that's a long time to do a sport that even when people do it for a short time can cause pain. So I had a lot of pain and I became interested, like how do you solve it? 32 years ago, I discovered yoga and yoga was not a well-known part of society at all then. But it gave a little bit of relief from the pains that I had. But for every question,
03:55
that yoga answered, there were two that it asked. And so I set out to understand the body. And my search led me entirely through systems of movement that healed the body. That became my passion. Understand and move. Like how do you move and heal pain? And so many systems of movement would help with the pain, but would like solve one problem, but make another problem a little bit worse. And so that began my quest.
04:24
32 years ago. So I studied yoga and the Pilates and somatic movement. And then I discovered this system of imagery called the Franklin method of imagery, where in Franklin method, we picture your anatomy. And when you use your brain and picture your anatomy, problems leave your body. Pain leaves your body works better. It also activates a part of your brain. So you feel really alive in your brain and in your body. So that became just the thing that was the most significant.
04:55
system and way of using the brain and the body that I had found and in using it and picturing the anatomy and while helping myself and helping other people, I became able to see the cause of people's pain and how they moved. And I would be like, they have this problem. I'm like, Oh, it's from this. If we make this one little change in how you move and what your alignment is, your pain will go away. And I realized that
05:21
Even all the other Franklin Method trainers that I had done the training with and was exposed to, they didn't all have the same skill. And so I should use that skill and help people. And so I had a studio in person. You know, I had a yoga and Pilates studio and then with my private clients, I did specialized healing work and I incorporated this embodiment method with sort of visualizing your anatomy at the start of every group class. Then the pandemic hit.
05:48
And it was time for a change for me too. I was getting older. My parents were older. I had to care for them. There's just so many, you know, it's different chapters in life. And it was time for a different chapter. And a woman that I had taught Pilates with taught people how to do online business. And I was like, oh, that must be my next step. With her assistance, I created an online healing course, which is called the On Demand Chronic Pain Solution.
06:17
And I just loved it. Like instead of people coming one-on-one for sessions, it's a package and people sign on to solve big problems. They're with me for a year. We solve big problems. They're empowered in their lives. They can do their sports. They can just enjoy their lives, whatever. Most people come because they want to be active and the pain is inhibiting their activities. I absolutely love the business model that I have, but how you market the business has been
06:47
another thing altogether. Yeah. So Krista had joined Hot Reels, which is a 12-month group coaching program. And then at the end of her 12 months, she had made so many strides, but also we were like, okay, let's keep the momentum going. Let's keep building upon this. And so Christa, you sign up for another 12 months. So we're kind of like, you know, halfway into that, just to give everyone kind of the framework of our time together.
07:15
So I want to go back to before you joined Hot Reels, what was your relationship like with Instagram or content at that time? And like, what were you struggling with? Well, at the bottom line, I didn't know how to use social media to market. I did not know how to create posts that were compelling. But at time of this recording, I'm 62, which is far too old for social media to be natural.
07:43
people in my age group, you have to learn it because it's something that you're exposed to when you're younger. It makes sense, but I noticed over a certain age, that's not the case. And so it was clear that I had to learn it. So I had learned by this time, a lot of pieces of business like that. I didn't learn as a figure skater because as a figure skater, you're hired to go. did a specialty act where I combined juggling with figure skating. So.
08:11
I was hired by iShows to go perform my act in their show. It's a small world in iShow production. So there's nothing in creating acts and sending out videos that prepared me to market this kind of business. So I started learning about marketing about 15 years ago and I...
08:31
You know, learned how to do make offers. I learned how to sell from the stage. I learned how to use my email list because I had taught a lot of workshops. So I had a lot of people on my email list, but I had not learned how you do social media marketing. And I wanted to offer a workshop online and I had no idea how you would.
08:56
inspire people from seeing something on the internet to actually come and pay money and sign up and come to something. I had no idea how to do that. Yeah. Oh my gosh, totally. And I want to honor too, like, you know, one of the objections I hear a lot is like, it's too late for me to learn this, right? So I just love that you shared your age and you're like, I want to learn this skill and it's never ever too late. And I also just want to say I'm 45.
09:24
Social media certainly was not existing when I was younger and growing up either. Like this is all a fairly new skill in the scope of things, but I love your approach to, first of all, identifying that need of you're building this online business. And yes, the email list, like all those things you just said are such critical aspects of growing a business. And the marketing piece, the visibility piece, the how do I bring awareness?
09:53
to the work I'm doing in a really effective way on social media, which has really changed dramatically over the last even eight years of social media, right? We've gone through a lot of different pivots, but I really applaud you for identifying like, hey, I want to fill my online offerings, you know, especially when you have an online business and you can serve really anyone across the world. It's like, oh my gosh, like social media is such a powerful platform. So I love that you identified that that was a need. And then you said, hey, this is a skill.
10:23
that I can go and learn, right? Because I feel like a lot of people are like, well, I'm just not good at that. And I'm like, that would be like me going to ice skate and then telling Krista I'm not good at ice skating. And she's like, well, how long have you been ice skating? And I'm like, oh, it's my first time. Well, of course you're not good at it. I mean, people do that with Instagram where they're just like, I'm just not good at it. I'm like, what have you done about it, right? So anyway, I just applaud you for identifying that that was a real need for you and the possibility of it.
10:52
And there's two other pieces behind my desire here. And one is that the work that I do this healing your movement patterns and how you connect to your mind and your body more, it makes you feel so alive. I want people to know about it. It's so meaningful to me. I want it for other people if they want it. So that's a piece of that that I, don't want my own limitations to hold people back from having experiencing this thing, which has been so life-changing for me.
11:21
And the other piece is that what ended my skating career is that I had cancer when I was 35. I became chronically ill. So I went from being a professional athlete who did this incredibly coordinated and aerobic five to 10 minute act to someone who could not get out of bed for months and months at a time for over 10 years. Wow. Even when I would have periods of being well, fatigue was really my constant companion. And so I missed a lot of life.
11:50
I missed a lot of life and then my health got better. And two and a half years ago, it's like a light switch went on and my health improved for the first time in 25 years. felt now I'm older, but I felt like I felt before this happened. And I think because of that, because I have health and so much life force that was missing for 25 years, I can learn to do this. I don't have to be held back by that.
12:19
And that's a big piece of how I could be like, oh yeah, this is for me. This, can learn this. Wow. Thank you for sharing that. I want to say that when I realized that I didn't have the skill, you know, you're not going to learn to ice skate without a coach, right? And you're not going to learn to do anything well without instruction and help and support. And so when I got it that, oh, I have to have learned social media marketing from someone who knows how to do social media marketing.
12:49
and I came across your Instagram channel. From your Instagram feed, I found your podcast and I listened to episodes and what went through my mind is, oh, I can learn from her. She's the one for me. I just want to echo back a couple things, which is that, you know, I often talk about why I love Instagram marketing and it's exactly what you just shared. It's personal empowerment. It's such a journey.
13:17
You know, it's a personal development journey. It's very vulnerable to be seen and posting yourself on Instagram or social media. But one of the things I always teach and coach and you just said it is remember why you're doing it in the first place. And the fact that you just said, this is like my soul led work and I love it and it's changed my life and I want more people to know about it. And I am not going to get in the way of people
13:47
having access to this information. I think that is such a powerful mindset shift because when you approach Instagram marketing and content from that place of service, like a heart of service, like a change maker for positive change in the world or living into your sole purpose, which also inspires others to live into their sole purpose, you keep going. Like even when it's hard.
14:13
Right? Because it's not just about you. It's not just about money. Yes, we care about all that. But it's such a deeper mission and purpose, right? To keep going and showing up even when it's hard. Yes, I agree. And it gets easier. Yes, it gets easier. We're going to get into that because you had like a big shift. So before it got easier, so you joined Hot Reels, you were like, this is amazing. And by the way, thank you for saying essentially that my content that I created.
14:41
help to build that know, like, and trust factor where you were like, I want to hire Elizabeth. She's the right coach for me, right? That is effective marketing, right? It really is because, like, I check out people when I want to learn something and, you know, I'll be like, oh no, I can't learn from them. Absolutely not. They're not the person for me and I unfollow because it can be so wrong. And then there are people who can be so right and you're so right. Yeah, totally, totally. So you shared something really powerful in our
15:10
pre-interview chat about even the thought of marketing your business could send you into a shutdown. And in the beginning of our work together, I remember that was really present for you and we talked about the trauma that it can bring up. So I'm just curious, whatever you want to share about that piece of like, what did that feel like? How did that show up for you as resistance in terms of marketing?
15:37
I've always had resistance to marketing since I became a yoga teacher, which is 32 years ago. So then I would just market classes and create flyers and do workshops. And I always had uh some amount of resistance. And I even had a girlfriend who was a beautiful, very successful yoga teacher. And I was very successful too, so I don't want to say I wasn't. But we would sort of have this chat. We would sort of put down people who we didn't think were such good teachers, but were really good at marketing.
16:06
because we were good at teaching, but we weren't good at marketing. So we created this separation around it and kind of like, Ooh, look how icky their teaching is, but they're so good at marketing. It's like, we can't go there. That was the agreement of our friendship. We can't go there. But then here we are. keep going. what I realized, so I'm an identical twin. And one of the big pains of my childhood is that my father preferred my sister and he rubbed it in my face over and over and over again until he
16:35
abandoned us all. So what I realized is that every time I would create social media, it was being little crystal offering something to my dad and waiting to be rich. You know, there's the rejection again. So every post was this pain of this my little part of me. And so when you would give us assignments to do, say the first, I don't know,
17:03
six months in the course, maybe it wasn't that long. Every time it's so painful. So it was so hard just to, you know, in the beginning to create content and edit and all those pieces like this laborious combined with the emotion that that painful emotion. Oh my gosh. I felt like a little kid. You know how little kids are. They're exhausted. I felt like that. Like I do a post and I'd be like, look, can I just go to sleep? I was so exhausted. Yeah. And then I made a little breakthrough.
17:32
in that I made a commitment at the holidays to do like a holiday gift of 10 days of pain-free movement. I remember this, yes. That I had to post every day, which at this point was utterly exhausting, but I did it. And all the things on Instagram that make you boost your confidence, you get likes, you get more people following, you get comments, all of that happened. And that helped me get past
18:02
that first set of resistance because I was feeling more successful. But I felt like I got stuck in a posting trap in that I was posting solutions in like bite-sized solutions, which wasn't really speaking to my ideal clients. People who go, I have a problem. Could she help me? Like it didn't, that didn't happen with me posting little solutions. So I found
18:29
the courage to go back to speaking more to the problems. Yes. And, you know, pointing at the solutions. And that was another shift. And I would say another huge shift for me around the emotional pain piece is seeing how people use social media. And some people, they talk about their childhood pain in their posting in different ways. And so I tried that.
18:57
And I was essentially paralyzed for the next three weeks. I was disassociated. And I'm like, okay, this kind of posting is not for me. And I realized that I'm not drawn to that kind of posting when other people do it. And I saw, what I'm drawn to is what people do with their energy and their mind and their creativity out of the trauma. Not the trauma and the stories about the trauma, but how they take that and
19:25
transform into something that pulls me in. So since I'm drawn to that, I want to learn to do that. And that gave me another angle in. And there's also a little bit of aversion therapy, like just exposing, doing it over and over, become less personal. Yeah, oh, totally. It's like getting those reps, you know, it's like you want to strengthen the muscle, you got to do the reps, even when it hurts, even when you're sore, even when you don't want to do it, even when it's kind of bringing it up.
19:54
So I wanna highlight a couple things that I heard you say. So first of all, I remember that December when you were doing that series. And I remember because you wrote a testimonial after this point for me that you had reported that you had got 30 leads within 30 days. Yeah, I did. Because I had learned to do the mini chat automation and I had 30 people from that. I had forgotten about that. I had 30 people follow.
20:22
I have a free training called How to Eliminate Back Pain, which uses one of an embodiment tool to shift your weight so you can get out of back pain. And I had 30 people follow that from that 30 days, that's right. Yeah. So it's like you were able to move through that resistance and take action alongside that discomfort. you started to see those results. And I appreciate you sharing that timeline too. Sometimes people are, they come back to me and they're like,
20:51
I don't know if I need a full 12 months. And it's so interesting because of course everyone's on their own journey. Some people go really quick into it. Some people it takes them longer. But Instagram, social media marketing is absolutely a long term play. Like one of my friends says, it's a crock pot, not a microwave. It takes some time to really see the ROI in a very tangible way.
21:17
You signed on in September, so it was September, October, November, December, like five-ish months, right? Which is actually pretty cool that you got 30 leads in 30 days within five months. But I also want to highlight this other piece, which is, it is so true, and we talk about it a lot on this podcast, of our content, just like our businesses, can be a mirror to any shadows that we have, any struggles, any past hurts. And honestly, that's part of why I love the work.
21:47
that I do with clients is that it's not just Instagram marketing. It is you healing and nurturing these parts of yourself. It's like, how can you validate yourself? Because we know the algorithm is not going to validate you. Like maybe sometimes you'll have a video pop off and you'll be like, yes, I'm on the right track. And you can celebrate. But ultimately, the reason why I've been so successful on there is because I've learned to really detach.
22:14
from a lot of those KPIs, the Key Performance Indicator, so I can keep going, so I can keep creating, so I can keep serving my clients, so I can keep inviting people in. And I just want to highlight that if you're listening to this and you notice that you have resistance to posting, sometimes it's not a strategy thing. It's not a tactical thing of like, how do I edit a video? Sometimes it is, but oftentimes it's a fear of visibility, or a fear of judgment, or imposter syndrome.
22:44
That is work that I really try to weave into Hot Reels, into just how I run my groups and my programs because I'm a firm believer in the power of mindset and energetics and alignment, like personal alignment. And so I just appreciate you sharing that story. I want to transition into like the wins and the successes that you had in Hot Reels because you've had so many, because I think we've really kind of painted the picture of like where you were at and where, you know, the struggles you had.
23:14
So what are some wins that you want to share with people, like some breakthroughs or tangible things that have come through for your business that you want to share? Here's a little bit more of a personal win. Because of making little videos, I do a trade with a woman who's an incredible juggler. I can juggle. She's incredible, absolutely incredible, but her body hurts. Well, it hurts less than it did now. And so she teaches me new juggling tricks and I help her with her body. So because of that, I'm inspired about juggling.
23:43
And so I make little juggling reels and I put them together on holidays and post them on Instagram. And it is the silliest thing, but I have so much fun doing it. So great. I always say, if you can find a way to have fun in your content, you're going to want to do more of it. And it can, it can be fun and it can be aligned energetically and also be effective. So I love that you're having more fun. When you first joined, you were like, how do I make a reel? How do I, you know, put this message? So in the beginning,
24:13
I thought like you just share something worthwhile and that people who want the worthwhile information will find it. It doesn't work like that at all. I would say it's the opposite of that. I would say I've learned how to point at something worthwhile quickly in a way that someone might go, oh, I'm interested in that worthwhile thing. And I've learned to let go.
24:42
whether anybody goes, I'm interested in that worthwhile thing that my post is pointing at. And I've learned to be quicker at it and make it fun and entertaining and speak to problems. And people find me and come and work with me and change their lives. Let's talk about your messaging transformation. So when you first came in and you started creating your reels, I remember that
25:08
One of the biggest things that I was supporting you with is you were positioning all of your content as an expert, right? Because you know so much about the body and you would use these like really big words. Right. And I was like, we need to write like a fifth grader. Okay. Like people are scrolling so quickly, you have two seconds to capture attention. Like you cannot use this big word. So let's talk through that. What has shifted for you in terms of your messaging?
25:36
Well, I want to say that I think of myself still as very in process. Like I'm honored to be here, but I feel so in process. I feel very much in the learning still, not at all having arrived someplace. But what's changed is I now think, now, how would the person in pain say this? Not how would I say it, but how would someone struggling with neck pain say this?
26:04
How would someone struggling with low back or pelvic floor pain say this instead of how I might say it? Yes, yes, no, exactly. So that's a huge part of the work that we do in Hot Reels is, you I know one of the things that you shared with me is that it used to feel really overwhelming for you to put, like, how do I put this information about back pain into a seven second video, right? That's actually effective that people are gonna wanna watch.
26:32
Right? And that is the art form of short form video marketing, right? Is like, how do you capture attention? How do you call out your very specific ideal client or customer? And one of the things I teach is using the words of your ideal client or customer, which is exactly what you just described. And I remember so many moments like that, Krista, and working with you where I was like,
26:59
Well, you describe it like this, like you would use the word embodiment, for example. And then I was like, I don't know if your professional athlete ideal client is using that word embodiment. And you're like, oh no, they're not. don't even know about that yet. So then I was like, okay, we need to write your hooks and everything in their voice. If you're listening to this, that is a great reminder for you of we tend to forget the expertise that we hold.
27:28
And that's why target market research is so important, is really paying attention to how people are describing their problems to you and using their exact words in your marketing. And when you do that, it is seriously a miracle, right? Because then people see themselves in your content and they're like, oh my gosh, they understand what you're talking about.
27:56
And then you are obviously presenting a solution, right? And they're like, oh my gosh, you can help me. So I appreciate you saying that. You also said that you had recently signed a client directly from your content and this person's investment in working with you more than covered your whole year investment in Hot Reels. I just want to celebrate that because I'm all about when you make an investment in a coaching program and you want to get your ROI.
28:25
So that's so huge. So tell us about that. Like, had she been watching you for months or was it like one post or? She's been watching me probably since I started doing these social media marketing. She's also a figure skater. Figure skaters can have a lot of pain. Yes. And so I knew her from when we were young and training. So she has been watching my posts all along, but I didn't know she had so much pain. She would comment here and there.
28:55
And a series that I did recently, you she was like around the fringes. She would comment, she would stay connected. She was like, oh, maybe this could help me. And then she had a crisis. She had a crisis where she's like, oh, it's either I'm going to have surgery or I got to do something different. And then I had just done a series around how tightness in your whole body can come just from tightening your jaw. And if you can let go of the jaw, and then I give some tips, but I really just talking about the jaw.
29:24
And really they came from another client who also found me because of Instagram, who's left a message with me and said, I think I might know the answer you're going to tell me. But when I do pull ups, I tighten my jaw to help me. Is that helpful? And so I said, the only time you should be tight is when you are chewing food. And so I did a post, I was like, I got to do all series around this. So good.
29:50
which I did it ironically, I got feedback from people in our Hot Wheels group. I did it quite seriously, because truly the only time your jaw should be tight is when you're chewing food. But the people in the Hot Wheels, they're like, Krista, you look so serious and scary when you're telling us that no one is going to listen to that. Oh my gosh. I'm like, okay, I'll find a light way to say it. But anyway, the person who had tightness everywhere did the automatic
30:16
you know, the mini chat automation to get the jaw tension release video. And it gave her some relief and she was like, okay, now is the time for me to help my body heal. And it's so right for her. I mean, she's gonna be able to have the active life that she wants again. Yeah, I wanna highlight, you keep saying mini chat automation. So if people are listening, what we're referring to is direct message automation.
30:42
And MiniChat is what I use and what I recommend that my clients use as a platform. It's a meta business partner. It's really easy to set up, very intuitive. And it's such a brilliant way to take the content that you're creating and essentially connect it into a lead and sales funnel for your business, which is what Chris is describing of essentially you create a piece of content. They comment or DM you your keyword that you decide.
31:10
And then you have a message set up with typically like a freebie, right? Like Krista just said, she had this free training and that gets them into your world. And then they can kind of take that next step with you. And that's definitely just a really smart way of leveraging Instagram to drive leads and sales. And also, by the way, if you're listening to this and you're like, wait, this sounds amazing. I want to do that. And you can DM me the word leads, L-E-A-D-S on Instagram. Make sure you're already following me.
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So you get the message, Elizabeth Marberry, M-A-R-B-E-R-R-Y, and then DM me the keyword leads. And I created a little DM automation guide, and I also give you a month of many chat totally free to try it out. So if you are hearing this and you're like, oh my gosh, I need to do that, pause the episode and go grab that right now. But Krista, I want to ask you about like the actual act of creating content for you now.
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Because I know like in the beginning it was just like, oh my gosh, this is taking me forever and I don't know what to say. It was a form of torture in the beginning for me. Let's. That's the thing. It's like there's some initial resistance. So how does creating content feel for you now compared to before? I actually enjoy it. I don't panic now. If I don't have an idea, it's OK. It doesn't matter. Another one will come. When I feel a little stuck.
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If I think I really need to do some post some content, I'll go look at your feed and get some ideas. I'll go look at people's feeds that I like and see if anything sparks me. I feel like there's a lot to learn around using different kind of video, like not being so literal with the picture in the words, having it be a little more abstract. I'm excited to learn more. I did a one just today about that. Like they weren't automatically connected, the words in the picture. And I want to explore that more. So part of why.
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I have that attitude about creating content, partly because now I've been doing it with you for a year and a half. And I'm surrounded by people creating content. So, I mean, not in my life, in my personal life, no, but in my, in our group and people in the Haros group and seeing what people create because of my confidence that I have built with social media. At the end of last year, I decided to become a speaker and
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I know that the only way you can become a speaker in today's world is if you're skillful with social media. And I'm like, oh, I'm skillful with social media. I can do this. Yes. I know I am skillful and I am skillful, but I don't think, like I said, I have not arrived. I have a long ways to go, but I'm skillful. can do it. Absolutely. And I love that you highlighted this because a lot of times when people come to Hot Reels, they have a very specific, clear, you know, goal and vision.
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And oftentimes they learn these skills and they're like, oh, my husband just launched this company. I can apply these skills over here or oh, wow, now I know how to do this. And I just wrote a book. Now I know how to market the book. That's what I love about investing in this skill set is not only are you learning how to grow your current visibility for your current business, right? Visibility leads and sales, but then it can lead to
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so many other paths that you might not even have on your radar, you know, that are even possible for you. So I love that you shared that with everybody and I'm so excited to watch you grow your speaking career and all that. You mentioned being in a group. Remember, the reason I wanted to originally start learning social media marketing is so that I could market an online workshop that I wanted to do.
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So in December, I did an online workshop on Vegas nerve embodiment for yoga teachers and healing professionals, a group that's in upstate New York. It was marketed three separate ways. They market to their network. I market to my email list and I marketed using social media. And it worked. I did a lot of social media marketing. In that there were 60 people that signed up for this online workshop, a three hour workshop and 30 people who joined live. So.
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In the world of an online workshop, this is a really big success and for me. And so I did that and I went, oh, I have this set of skills. I did this incredible workshop. Really it's for yoga teachers and some other kind of healing people.
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I want to use this skill and speak to broader groups because I feel I have pigeonholed myself and I feel held back financially by just speaking to that group. And because of this skill that I've learned here, I'm like, I can speak to any group. And there's a lot of groups that embodiment can help where I can feel more financially rewarded. Wow. Yes. Because of my work in Hot Wheels, I have made this big change in my life.
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Oh my gosh, so incredibly inspiring for people who are wondering like, okay, what is Hot Reels like in terms of the structure of the container, the coaching calls or the group? Like, what do you love about how we do the work in Hot Reels? Give people like a quick little behind the scenes peek. Actually, I love the schedule. You know, we meet on Zoom two times a month. One time Elizabeth does a training that
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is always really helpful. I mean, now I'm a year and a half into it. I always get something out of it. Maybe I get even more out of it now because I'm not hearing it for the first time and I can implement the steps more easily. But I always get something out it. And there's always time for Q &A at the end of her, what she presents. And then one time a month, we just have Q &A. And the questions that people bring, like I learn from their questions. So.
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I really like this schedule. Like it just is an easy schedule to be a part of. It's not too little. It's not too much. Yeah. And then I really like how the Facebook group works, where we communicate. You have to ask for feedback. I mean, you are on Instagram, you're a social media person. So you see our posts, you comment on our posts, but you don't give feedback as our mentor in our posts. You have to as a
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participant in Hot Reels, I have to take my post and put it in the group, in our Facebook group, and ask for very specific feedback. So it makes me think in a critical way. And the more I think in that critical way, the more I either expose to myself my lack in that one critical area, or the more progress I make, combination in that one critical area. And I know what my weakest skills are. And I'll be like,
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Okay, here's my weak skill. Let me put it out there again and you're going to say the same, give me the same answer and pretty soon I'm going to get it. So I really liked that. I learned a lot that way. And it's also a way that I can just go to our group and learn and be inspired in that way. Oh, there's another thing I absolutely love about Hot Wheels. me. Oh my God. I love this part about Hot Wheels. So I don't know how a person is like you because I am not like you at all.
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But you go and create, say, this is trending in Instagram. And you give us these things. Take this audio, watch people who took this audio and made these clips, made these reels. And now take this and use your niche and create something. I don't know. It's sort of like putting pieces of a puzzle together. can't really see the pieces as I'm doing it.
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but I do the steps you tell us to do and I make these reels that I would never make and it's part of growing my understanding and skill and ability with social media. I'm so glad you love that. So yeah, what Chris is describing is once a week in our Facebook group, I'll share a trending content idea and I give them the hook formula. I'll give them examples. I'll tell them exactly how to do it. I'll say, okay, you're going to use this audio. You're going to find.
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you know, B-roll clip or I'll tell them, you know, what kind of video to use. And my goal with that is number one, to ensure that my clients are up to date with like a trend, right? Like not everything we do in with Hot Rails is trends because we do a lot of stuff that's timeless, but I share a trend so they can use that momentum for their visibility and their growth, but also so they can start to learn how I look at other.
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viral pieces of content and essentially how can I take a proven piece of content and repurpose it for my business? Because that's the secret to, you when I go to create Instagram content, I'm not just sitting here at a desk staring at a blank screen trying to think of something. It's already been done. I just have to go find it and figure out how to creatively repurpose that and reverse engineer it for my business. And so part of my goal is to teach my Hot Reels clients how to do that, how to think like that so that way they can
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build these, you know, repeatable content systems that work for them. So I'm so happy, Krista, that that has been helpful for you. All the different elements of content feedback in the Facebook group, the trending content idea, the live coaching calls. I feel like I've never been more in love with a program that I've built ever before than Hot Reels. Like it just feels like I've launched multiple other offers and coaching and I just feel that this program is just like my soul work, kind of like as you were describing your work. So
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Your reflection means the world to me. You and I can go on forever. We have to wrap it up. hate to, but we have to. So I want to close with, if someone's on the fence about investing in Hot Reels or just like coaching a mentorship, what do you want to tell them? Oh, get support. If you want to grow, get support. If you want to stay stuck, don't get support. That's simple. That's direct. I love it. And do what I did. Like follow the person, listen to them talk, ask that question.
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Are they a person I'd be comfortable learning from? Will it be fun for me? Or is there something about the way they talk or the way they teach that is gonna rub me the wrong way? Ask that question before you commit. That is such a great question. I love that. So I know that people listening are gonna say, oh my gosh, Krista's work sounds so fascinating. I wanna check out what she's doing, whether they wanna hire you or follow you. So tell us about where they can find you in your brilliant work.
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Well, you can follow me on Instagram. My name is Christa Rypins. It's spelled like Christ with an A on the end and Rypins is R-Y-P-I-N-S. And I have a website that's called IntelligentBody.net because my work brings out your intelligent body. So IntelligentBody.net tells you more about me and tells you about the courses that I offer, the beautiful healing work.
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And they lead you to, have YouTube channel with longer form videos where you can experience embodiment. So powerful. Krista, thank you so much for sharing that. We'll be sure to link everything in the show notes. I appreciate your time today. Thank you so much. It's been an honor and a treat to get to be here with you. I hope you enjoyed my conversation with Krista. And if you're listening to this and you're like, okay, Elizabeth, I'm ready. I don't want to stay in this stuck cycle anymore.
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I want support, I want strategy. Then I want to personally invite you inside of Hot Reels, my 12 month Instagram content lab. Doors are currently open as of this recording and I have five spots available. You can head over to Elizabethmarberry.com slash hot. That's Elizabeth Marberry, M-A-R-B-E-R-R-Y.com slash hot.
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to learn more and secure your spot. Or if you're someone who wants to talk it through and just make sure it is a right fit for your business, I'm offering some complimentary 15 minute audio only fit check calls where we can explore if Hot Reels is the right investment for you and your business. If you wanna grab one of those calls, I don't have an automation set up or anything.
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Just send me a direct message on Instagram and say, hey Elizabeth, I'd love to chat about Hot Reels and I'll send over my calendar link. Thank you so much for being here today. If this episode supported you, don't forget to share it with a business bestie or someone in your world who needs to hear this. That's how we get this message in front of more incredible business owners like yourself. And I can't wait to strut it with you next week. Thank you for listening to Strut It. If you're ready to start leveraging Instagram to grow your business,
43:48
then you're gonna wanna grab my free Monetize Your IG Guide, where you'll learn seven simple and proven ways to finally make money on Instagram. You can grab your guide at ElizabethMarberry.com slash freebies. That's ElizabethMarberry.com slash freebies to get my Monetize Your IG Guide. If you got some incredible value from today's episode,
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Be sure to leave a review and subscribe on your favorite PodCast platform, and I cannot wait to start it with you again next week.
