85: Think Bigger: Using AI to Expand What’s Possible in Your Business with Geoff Woods
AI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant.
That’s why I invited Geoff Woods, author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. In this episode, Geoff shares how small business owners, marketers, and leaders can use AI to think more strategically, accelerate growth, and step outside the box.
You’ll learn the CRIT framework (Context, Role, Interview, Task) that takes you into the top 1% of AI users, hear real case studies of AI solving million-dollar business problems, and discover how to transform AI into a true thought partner.
What You’ll Learn in This Episode:
[00:00] Why 96% of marketers are already using AI, but most are missing the mark
[05:17] The biggest fears and resistance leaders still have about AI
[07:41] Eric Schmidt’s warning: everything you know about business will change in five years
[10:33] Why chasing every new AI tool is a distraction, and what to do instead
[14:21] The CRIT framework: Context, Role, Interview, Task
[16:18] A CEO case study: how AI saved a manufacturing company from bankruptcy
[19:06] Why leaders need AI as a thought partner, not just an assistant
[20:32] Using AI to 100x business growth by reframing strategic questions
[23:21] Building an AI board to test business models and challenge assumptions
[29:55] Why “copy-paste AI outputs” = mediocrity (and how to go deeper)
[33:41] How to use AI to write scroll-stopping Instagram Reels scripts
[37:30] Advanced “voice of customer” workflows powered by AI
[43:40] The 3 things that matter more than the tool you choose
[44:06] A wild example: AI Steve Jobs rewriting Geoff’s keynote pitch
Key Takeaways:
AI won’t replace you. It will enhance you if you learn to use it strategically.
The real opportunity lies in using AI as a thought partner, not just a content generator.
Most tools are distractions; what matters is picking one (like ChatGPT) and going deep.
The CRIT framework (Context, Role, Interview, Task) unlocks high-quality outputs.
AI can help you reframe problems, uncover blind spots, and even save businesses.
Leaders who don’t invest time in learning AI are abdicating their responsibility to the future.
Guest Bio:
Geoff Woods is the author of The AI Driven Leader and CEO of AI Leadership. Formerly the VP of The One Thing, Geoff transformed the bestselling book into a global training company. Today, he helps businesses harness AI to accelerate growth, strengthen competitive advantage, and think bigger than ever before. He also leads The Collective, an executive network for leaders ready to integrate AI at scale.
Links Mentioned in This Episode:
The AI Driven Leader (Amazon)
AI Leadership – official site, newsletter, and resources
The Collective – executive network for AI-driven leaders
A Truth You Need to Hear:
“AI doesn’t replace you, it enhances you. But only if you stay in the driver’s seat as the thought leader.” — Geoff Woods
S3 Ep85 Transcript: Think Bigger: Using AI to Expand What’s Possible in Your Business with Geoff Woods
00:00
AI is everywhere right now. It's in the headlines, in our feeds, and it's here to stay. In fact, a recent State of AI in social media report from MetroCool found that 96% of marketers are already using AI in their work. But here's the catch. Most people aren't using it to up-level themselves. They're getting cookie-cutter outputs because they don't know how to communicate.
00:28
with AI in a way that gets the best results. That's why I'm so excited for today's episode. You are in for a massive treat because I brought on Geoff Woods to the podcast. He's the author of The AI Driven Leader and one of the most respected thought leaders in the AI space. Before that, he was the VP of The One Thing. Yes, the bestselling book The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller.
00:58
where he helped turn that book into a global training company. Now at AI Leadership, Geoff helps companies harness AI to drive growth and strengthen their competitive advantage. In this conversation, Geoff shares real use cases for how to use ChatGBT, walks us through his CRIT framework so you can start getting high-quality outputs, and shows us how to step outside the box to think bigger,
01:28
sharper and more strategically. This episode has the power to change not only how you approach your marketing and your business, but how you think. So buckle up and let's dive in.
01:45
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their soul-led work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
02:14
Let's dive in.
02:25
I'm so thrilled to have you on the show today. I want to tell everybody how I first discovered you. And that is when my husband shared your interview on Robert Breedlove's What is Money podcast. And the title of it really caught my eye — How to Use AI to Change Your Life. At that time, I had definitely been dipping my toes in AI. I had hired an AI coach.
02:53
But when I listened to your interview, my brain just opened up to even bigger possibilities. Like I had really been underestimating the power of AI. And so I wanna start by just thanking you because since I listened to that episode and I read your book The AI Driven Leader, it's completely changed my business and life. So thank you, thank you, thank you for being here and welcome to the show.
03:20
Oh, it's my pleasure. And thank you for sharing that. It means a lot. Yes. And I want to tell everybody how I got Geoff on the show because if you don't know, Geoff is a really big deal. My wife's definitely listening to this one. For real, here's what happened. So I listened to the interview. I was actually in the middle of recording a five-part series on how to leverage AI and ChatGBT for Instagram marketing, content creation, target market research, all the things.
03:49
I taught your CRIT framework, which we're definitely gonna get into today. And I made a post on LinkedIn. And by the way, of course I gave Geoff and his company full credit, but I made a post on LinkedIn and tagged Geoff, and you actually commented on my post on social media. And here we are today. So I just wanna share that story with everyone that this is why I love social media so much — we think that
04:19
these people or what we want is out of reach for us. And it's really not. When you show up consistently and you're clear about what you want and you're bold enough to ask, you can create the most incredible opportunities for yourself.
Well, you even said in your post, if anybody knows Geoff Woods, I'd love to have him on the show. So I was like, I know Geoff Woods. Exactly. I did. I said that in the post. I said it in the episode. I was like, if anyone knows Geoff Woods, hook a girl up.
04:49
So anyways, the power of social media, thank you, thank you, thank you.
Okay, so I wanna dive into the meat of it right away. For anyone who's listening, who hears of course all about AI, it's in the headlines, they're curious about it, but maybe there's still some resistance or fear to adapting AI, utilizing AI. I'm curious, what are you seeing right now for the people who are still
05:17
in that place of, I don't know if I wanna do this. What are some of their biggest fears, objections, resistance to AI?
Well, really, it's everybody knows AI is the future, but they just don't know where to start or what to do next. And deep down, they think they're falling behind and they're optimistic, but some are fearful or anxious that it might take their job. I can understand all that, because I used to feel those things as well. And I think part of this is,
05:46
If you've spent your entire life living in black and white, and I asked you to describe color, you can't do it. My biggest guidance to people, and you're going to learn in this episode today, is just start using it once a day. And I'm going to show you how to actually talk to it in a way that will yield you extraordinary results. You'll start to see color. And what I think will happen for you is you will actually become more hopeful about
06:15
your possibilities because you realize this can only enhance you. It doesn't replace you.
That's one of my favorite quotes from your book is “AI will enhance you, but it doesn't replace you.” I love that sentiment so much because when I was reading your book and learning about this, what I see is that AI is empowering us to all live more in our zone of genius.
06:44
And it's freeing us up not only from the tedious tasks, right? Because I know a lot of people are still just using it as like an admin assistant, but not just the tedious tasks — it up-levels us.
Yes.
And it makes us better and it gives us more time and spaciousness to be in our zone of genius.
Yes. I love that. I love that.
So why is AI like a non-negotiable — why is it so important, especially from the lens of small business ownership, entrepreneurship, marketing — why is it so important to invest our time, energy, focus in this platform?
07:11
Sure. Eric Schmidt is the former CEO of Google. I heard him say something that stopped me dead in my tracks, which was everything you know about your business and how it will operate is going to change in the next five years.
07:41
Not 10, five. Now as a leader of a company, if you hear that there is something like a tidal wave that is coming, that is literally going to change everything you know about your business and how it operates, and you got five years or less — and by the way, he said that a year ago — do you think that might possibly be your responsibility just to start learning about it? I believe so.
08:10
I believe not at least learning a little bit is you abdicating your responsibility as a leader. So then it's how do you get started? Does AI matter for your business? The answer is it depends. For a guy who wrote a book about AI, Elizabeth, I really don't care about AI. And the reason I say that is I don't believe AI adoption is the goal of any company. I believe it's to build a better business and to create better lives.
When you look at AI, can it accelerate you achieving your goals? Yes. Can it distract you from achieving your goals? Yes. The difference is not the technology, it's you as a leader and how you are able to filter between what is real and what is hype. Because I think probably 99% of the information out there about AI is a straight up distraction.
09:08
You know how you know if it's a distraction? Look at any article or listen to any podcast and ask the question: Will this help me grow the revenue of my business? Will this help improve the bottom line of my business? Will this help create a competitive advantage in the marketplace? If the answer is no, it's a distraction. I show you the sides of AI that actually grow the value of your company.
09:37
As an Instagram marketing strategist, get a lot of businesses that come to me and they're kind of twisted in the way they think about Instagram. They think that the goal is to grow their followership and they're hiring me. Hey, Elizabeth, get me to 10K followers. No, followers don't pay your bills. Bingo. And I'm always like, what are we working towards? How is that moving the needle for your business? How does that impact the bottom line? Why are we doing this? We're not doing it just
10:07
for fun, right? So that's so interesting. I love that, because I wanted to ask you about that, because I could see it being a distraction, and there's so many different tools, and everyone's like hyping up this tool and hyping up this tool. And I think a lot of us who are even just paying attention to what's happening in the world of AI right now, every day there's new apps.
10:33
launched and claiming like this is the best video app and this is the best photo app and try this out, try this out and I could see, oh my gosh, people are gonna spend so much time chasing their tail. So, okay, they're in that space, right? Where they're consuming so much, they're feeling confused, they're feeling overwhelmed. How do we help them? What is their next step? How do we help them focus? I had a conversation with the CEO that was telling me how he was able to harness AI to get eight hours of work daily done in two hours.
11:04
I'm like, that's incredible. What do you do with the other six? And he said, I'm researching AI tools. That to me is the epitome of the wrong approach with AI because you haven't actually made a net gain to the business. So for me, it's not about the tool or the technology. It's about how you use it. If you're spending all your time asking, what's this tool for this and what's this tool for that? You're playing the wrong game. You're asking the wrong questions. Pick A.
11:32
large language model, whether it be chat GBT, copilot, Claude, Gemini, Perplexity, Grok. Honestly, it really doesn't matter. They're all the same. They're all different. And the differences are not the 20 % that makes the difference. Pick one that meets your privacy or security needs. Right now, chat GBT is the clear winner from a market share standpoint. Just start there. How you use it though is everything. Right now, most people are using AI one of two ways.
12:02
They're either treating it like a really smart Google, that they're asking it questions and getting answers, or they're treating it like an assistant to help them write emails better. Now here's the thing, if they're using it, Elizabeth, I give them double high fives because they're at least using it. But what if those were the 80 % tasks that only drove 20 % of the value? And what if your real opportunity was to focus on the 20 % priorities that drove 80 %?
12:32
of the results. built a career teaching leaders how to focus on the 20 % that drives 80 % of the results and now how to use AI within the 20%. And that's when you redefine your relationship with this technology.
12:48
Can it be your Google? Sure. Can it be your assistant? Sure. Mm-hmm. But it can also be your thought partner with you as a thought leader. And from a business leader standpoint, that is a whole new ballgame. Can I share an example of what this looks like? Yes, please. I was standing in front of a room of CEOs, and I asked a question, which was, what are the biggest problems you're facing in your business right now that if we could just solve them?
13:16
It would unlock a new level of growth for you. The question itself is strategic. It automatically shunts away all the tactical 80 % dink and use cases and causes you to focus on what actually matters. The problems that have solved would unlock new levels of growth. One CEO looks at me and says, I got a big one. I run a manufacturing company here in the US, at least all this capital equipment from a company in Japan, but
13:44
things have really shifted in the market and the debt structure's now killing us, we're gonna go bankrupt if we don't get it restructured.
13:52
And I asked him, what have you done? He said, I feel like we've tried everything. And he goes on to list five strategies he's deployed. None of them have worked, Elizabeth, because this is a public company in Japan that holds the debt. And the board is refusing to restructure the debt because they think they'll lose face in Japanese society. And he looks at me goes, I'm out of options. I have no next steps. We're probably going out of business. But then he kind of cocks his head to the side and goes, can I help?
14:21
I have a framework for when I write prompts called crit context, role, interview task. If you start using crit, when you communicate with AI, I'll take you to the top 1 % of people in the world using it. Context. You give AI lots of context about your situation. While it's been trained on the information of the world, it doesn't know you or your problems the way you do. So you gotta be real detailed. The better the quality you give it, the better the quality you get out of it. Roll.
14:51
This is where you tell AI the kind of expert you want it to act as. But here's the game changer. It's the interview. I don't ask AI questions. I turn the tables and have AI ask me questions. So it can pull deeper context out of my head. So then it can accomplish the task. Context, role, interview, task. Here's the actual prompt I wrote for this CEO. Context.
15:21
I'm a manufacturing CEO. I leased all this capital equipment from a company in Japan. Things have shifted in the market. The debt structure is killing us. We're going to go bankrupt if we don't get it restructured. I feel like we've tried everything and I listed all five strategies. None of it has worked because this is a public company in Japan that holds the debt. The board is refusing to restructure the debt because they think they'll lose face in Japanese society. I have no alternatives and I think we're going out of business. Role. Your role is to act as an investment banker with deep expertise in restructuring debt.
15:50
interview me. Ask me one question at a time, up to three questions to gain deeper context, then your task is to generate five non-obvious strategies I could deploy to get the board to restructure the debt. For those of you who are listening to this, you might be thinking, you can say all that to AI? Crap your popcorn, ladies and gentlemen, we're about to get started. This is when it goes crazy.
16:18
Elizabeth, how many books do think you've read in your lifetime? Hundreds. Cool. I don't know. Think about every word on every page of every book you've ever read. What percent of that collective knowledge can you recall and apply right now? Probably 0.5%. These AI models have been trained on anywhere from 200 to 500 million books worth of data. Guess what percent it can recall? All of it. All of it. Guess how long?
16:48
It took it to comb through 200 to 500 million books to understand how an investment banker with deep expertise in restructuring debt who also knew 2,000 years of Japanese culture and history would think to then ask a question. How long would it take to do all that and ask the question? 15 seconds. Under a second. Wow.
17:16
This is the power of AI. And the question that it asked was, do you have any relationships with any other influential executives in Japan that the board would respect? I look at the CEO and I whoa, I would have never asked that question. Oh my gosh, I do. And then it asked two more questions just like that before it came back and said, okay, here's your five non-obvious strategies. Number one was the saving face consortium.
17:44
It said you have enough relationships with all the right people in Japan. Approach them to acquire your debt. Give them really favorable terms. Your debt will get restructured. The board will save face. I look at him, Elizabeth, and his whole body language has shifted, and he's actually holding back tears. Oh, yeah. And he looks around the room and just says, I haven't slept in 90 days.
18:09
I've literally been making peace with the fact that we're going out of business, but in less than 10 minutes, he points to the board. goes, I got hope. Two months later, my phone rings and that's a text from him. And it said, the ball is moving. I actually think this is going to get done. What if your ability to think strategically was the difference between growing your business or going out of business? How might that shift?
18:36
how you view the opportunity when it comes to AI. This is what it means to be an AI-driven leader. um Wow. I love that example. One of my favorite things that you say in the book is it's hard to read the label when you're inside the box. Oh, yeah. And that is what you just described, right? Like all they thought about for 90 days, but they were in the box. And they used AI to help them
19:06
Get out of the box and read the label. Yes. Our public education system has taught people to have the answer, not to ask the right questions. And if we're talking specifically about leaders and how you harness this in a way that builds a more valuable company, we got to shift how we think. A lot of people are thinking too small about what's possible, and AI has an opportunity to just blow the lid right off that. Two days ago,
19:35
We had our entire leadership team together for kind of a mid-year offsite to realign. And, you know, we've had some pretty wild growth in the company, like unprecedented. We're gonna do a legitimate amount of revenue this year. But when most people set goals, be like, well, how do we grow by 10 % next year? Or how do we grow revenue by 20 %? Could we double revenue next year? Too small, too small.
20:05
This is real, like how we actually use this. We architected a prompt where every leader got interviewed by AI on how we might 100X revenue in the next three years. And we're not starting with a small number. Sound impossible? How do you know? How do you know? And AI interviewed every single leader for about 10 to 15 minutes.
20:32
and then laid out a clear roadmap of here's the top things that you're currently doing that could have the sufficiency to scale that capacity in that shorter period of time. Here's the things you're currently doing that would be a distraction. Looks good right now when your goals are smaller, but if you raise your goals that big, you'd have to kill it because it'd be a distraction. Here's the things you're not doing that you'd have to start doing if you wanted to scale to that capacity.
20:57
And here's the things culturally that might have to shift for your culture to tolerate that type of explosive growth. But this is when things get wild. Every person on my leadership team had that answer. We were able to aggregate all of their answers with AI. And then AI said, here's where you're aligned, here's where you're not aligned. And then it started to conduct an interview of the whole leadership team to call out the elephants that were in the room. And based on that, it said, great.
21:26
Here's what you need to focus on for the rest of this year, and here's the top things you need to prioritize in your business plan for the year after. That is mind blowing. It's like, so I know that you are the brain behind the one thing, the training program, like you scaled it globally, which by the way, if anyone's listening, the one thing is one of my favorite business books of all time, and how cool that you got to step in and blow up the one thing empire.
21:55
But what I learned from that book was what is the lead domino? Like as business owners, CEOs, we are always making decisions. And success goes to implementers and people who can make swift decisions. If it takes you 90 days to make a decision, that's costly. It's not only helping you think out of the box and expand your truly what's possible for you, your business.
22:23
but it helps you to identify of these things, this is the lead domino that's gonna help you achieve this goal. Absolutely. I mean, and again, leadership is a thinking game. uh It's about how you think strategically and it's hard to do it when you're inside the box. I every day we're faced with problems where we're like, I don't know how to do this or we are trying to come up with solutions based on our ability to recall the minority of the information that we've learned, which is the minority of the information of the world.
22:52
Or maybe we pull a team together and we ask questions for their insights, but often it's the loudest voices that dominate versus the best ideas surfacing. And this is where you recognize you've got AI at your fingertips that can be a phenomenal thought partner, that if you talk to it correctly, you can get it to shine a light on your biases and assumptions. You can help it see what you don't see. mean, January of this year, we had our first offsite for an executive network we have called The Collective.
23:21
So if you're like a C level exec of a company that does at least 10 million in revenue, and you know you need to use AI in the company, you're not technical, but you know you need to lead the change. You come into this so that you're surrounded by a hundred other people at your level so that you can collaborate. After we left that offsite, Elizabeth, I was so clear that the pace of our growth was going to break our entire business model. Wow. How do you solve that?
23:50
You don't do it alone. You go to AI as your thought partner. I wrote a prompt following crit context. I just left the offsite for the collective. I'm so clear that our pace of growth is going to break our entire business model. And I went into depth on what I was seeing specifically that I thought was going to break and how I thought growth was going to scale. And I said, your role is to act as my board, which I have created an actual AI board. We'll come back to that in a second.
24:17
And I said, interview me, ask me one question at a time to really understand deeper what the challenges are. Ask me up to five questions. Your task is to generate 100 alternative business models I should consider that could better scale to hit our 10 year vision with less effort. It did it. And it lays out a hundred alternative business models. Like I'm not physically capable as a human.
24:44
to come up with 100 alternative business models. It did it like literally in a second. And then I said, great, now interview me again and then collapse it to the top 10. Ranked in order of priority with your recommendation as to why you're making that recommendation. uh Here's the kicker. I did that while I was driving. I will love it. Because I was talking to it. I was just in voice mode. By the time I pulled into my driveway,
25:12
I had clarity on what I wanted to test as our new business model. It is now the backbone of our business model. I would have never seen it on my own, but literally on a drive home, instead of listening to the radio or to a podcast, like there was something that was really weighing on me and I used AI as a thought partner and wrote CRIT. I mean, that's a massive swing in revenue just off that. Wow.
25:38
I'm so glad you mentioned speaking into the AI and I just want to say ChadGBT because that is my number one favorite platform. So I'm just going to say that instead of the AI, but I always tell people use the microphone function or the voice feature. Sometimes the one where like the voice feature that talks back to you, is that what you're talking about or you're talking about the microphone? Yeah, so, and I'll get real tactile here in the little text window in the bottom to the right of it, there's a microphone button.
26:07
That's speech to text, meaning you can just talk and when you stop it, it will then transcribe it into text. That's not what I'm talking about here. To the right of that is a little black circle. If you click that, it goes into voice mode. Okay. This is very tactical, but whenever I do the voice mode, a lot of times it will interrupt me or like kind of go in and out and then it like messes up my conversation. So that's why I typically use the transcript.
26:35
No, in and out is about the strength of your connection. What I will tell it is upfront, I'll say, I'm going to talk. Your job is to listen and not interrupt me until you hear me say, all done. Oh, I love that. Once you hear me say all done, then you know I want you to do X. Confirm you understand these instructions and then it'll go for it. I got you. I'll show you a real use case. putting it into voice mode right now. Context.
27:04
We just did an offsite with our leadership team and I had a lot of lessons as a CEO, but I'm realizing it's a chance for me to reflect on my performance. I basically, want you to do a performance review of me. Your role is to act as my board. I want you based on every single conversation we've ever had, every piece of data that you know about me and all the non-obvious patterns you know about me that I may not know about myself. I want you to tell me.
27:34
What are my top three greatest strengths that would have the sufficiency to scale our company to exceed our goals? What are my three most non-obvious diminishing tendencies that could undermine our growth? And then imagine my contract as CEO is up and you have to decide if you're going to give me a raise, keep me where I'm at, put me on a pip or fire me and why? Let's go.
28:05
All right, let me give you that straightforward executive style assessment just one piece at a time. First question, the top three greatest strengths you have that would really help scale the company to exceed your goals. Number one, no doubt is your visionary thinking. You have a really strong ability. All right, let me dive in and give you the executive summary version first. I'll call the detail out. So top line findings.
28:29
You absolutely have some standout strengths that will help you scale the company. Get to the point faster. You know I don't have patience for this. Let's go. Oh my gosh. Absolutely. So like you can literally just talk back and forth and I interrupt it and we go back. Yeah. No, I love it. Thank you for demonstrating that because I do this all the time and I think it's helpful for people to even just hear, like hear you talk, hear the AI talk back to you. Also, my AI has the same voice.
28:58
So we clearly have the same taste in AI voices, so high five. Let's now focus on small business owners that have smaller teams and or marketers and specifically around social media marketing. Sure. Okay. I read this stat the other day that 96 % of marketers are using AI now, which I thought was really interesting, but I'm just curious from your lens,
29:27
have you heard of any incredible use cases of AI being leveraged by social media marketing people or just marketers in general? mean, I can go super sophisticated, but I don't think that's what's going to bring value. Let me tell you where I think most marketers are right now. I think they're absolutely using it. I think they're using it to generate copy, the watch out. If you are just asking AI to draft 50 social media posts, you might be playing too small. And
29:55
think one of the greatest mistakes is people abdicating their responsibility as the thought leader. When you ask AI to write the blog post or to draft the newsletter or to create the swipe file or to create the headlines or to create the post, and you just copy and paste, which is what a lot of them are doing with no judgment, no thinking, no editorial oversight, you are on a path to mediocrity. And I see it.
30:24
everywhere. mean, somebody literally the other day said, I read your book, I'm a mega fan. I'm going to put this in the newsletter. Are you okay if I reference your book and put crit in the newsletter attached to the copy for your review? And I looked at it said in Woods's book, the AI Transformation Initiative. Oh, no. The books, the AI Driven Leader. And I responded back to him and said, Hey, thank you so much for sharing. I'm assuming this is AI generated because it
30:51
actually hallucinated and got the wrong title of the book. This is the title of the book. And he's like, you're right, I didn't review it. That's normal. That's what most people are doing. That is the path to AI replacing you. Here's the next level. My recommendation, use AI, but have it interview you. Because if you just have it create content, you're going to find it's like 40 to 60 % of the way there. But if you write
31:20
you give it context about the post in terms of what you're looking for. You assign it a clear role, but then you have it interview you by asking one question at a time up to three questions to gain deeper context and then task generate it. Oh, it's going to be on another level. I I posted something on LinkedIn this morning on the plane. I said, hey, this was the use case. This is what happened. I want to turn this into a LinkedIn post.
31:45
These are all the things that are top of mind for me. Your role is to act as an expert in writing high impact posts for LinkedIn. You also deeply understand our ICP, so ideal customer profile, and it knows who our ICP is because I've trained it on that. Interview me, ask me one question at a time, up to three questions to gain deeper context about the post and what I'm looking to accomplish here, then task generate it. The draft it gave was pretty good, not good enough for me. I said, great, here's what I like about this.
32:15
Here's what I don't like about this. Here's the top changes I want made. Now generate an updated draft. It did it. And I said, great. Now be the challenger. You know, our ICP deeply, I want you to shine a light on where this is going to be insufficient to cause them to opt into the newsletter or to leave a remarkable impression on them that would cause them to actually share this. uh
32:41
Tell me what you like about it. Tell me what you don't like about it. Tell me the top changes that you would want made to it. And it did that. And I said, great, now you're ICP. You're reading this from your vantage point. Tell me what you like about it, what you don't like about it, the top changes so that you would share this with everybody in your team. You'd get on the newsletter. You'd buy a book for every single person in your organization. That's the version that went on LinkedIn. But notice the steps that I went beyond drafted LinkedIn post about this topic.
33:11
Yeah. Did AI enhance me there or replace me there? That's an enhancement, baby, all day long. Oh, my gosh. I love that. And I want to reflect back what you just said from an Instagram standpoint, because our listeners, we love Instagram. So if I was creating a reel and I had a content idea, I would give it all the context of, I want to do a reel that highlights
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this myth in my industry that I'm going to bust. Here's what I'm seeing. Here is what I have found to be true, giving it the context. I want you to act as an Instagram marketing strategist and expert high converting copywriter. And I want you to interview me asking me one question at a time, up to three questions to gain further clarity and context.
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And then I want you to give me a 60 second script I can use for my direct to camera reel. And this script must include a hook at the beginning to stop the scroll and capture attention. It should follow the problem agitate solve formula of highlighting the problem, which is the myth, agitating that problem, offering my solution with a call to action of comment.
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money below and I will send you my free guide. And then it generates that script. I read through it and it's not meaty enough for me. That's always like my feedback to chat because I speak a ton of context into it. Meaty is the only word I can think of. Like I just want more meat on it. Have you ever thought about just saying I want more meat on it? This is not enough meat on the bone. Make it substantial. That's what I say when I respond.
35:08
Like I'm giving it that feedback, right? So then I go back and forth with it and I say, like this, I don't like that. I would never use that word. Here's the word I would use, right? So I'm editing it. But you know what's interesting, Jeff, is I don't always, and I create a lot of content. I don't go that extra step of now. Be the challenger.
35:31
Be the challenger. And by the way, thank you for those words, be the challenger, because I was going to say be the devil's advocate, but that doesn't feel right. So be the challenger. And what is the prompt? Tell me what you like, tell me what you don't like, and tell me the top changes I need to make, then update that version. OK. And then I love how you highlighted that your AI knows your target audience or your ideal, I say ideal client avatar, ideal client profile.
36:01
Yes. We have to know that. And of course, marketing one on one, it's like, if you're going to create any kind of marketing, your number one job is to know your ideal client, right? Like the back of your hand. Yes. Question for you about that. I find a lot of my clients struggle with target market research and really knowing their people. I have lots of different ways I coach them to do that. But I'm so curious.
36:30
from you and of course we use AI, but you are so great at thinking outside the box. So I'm just curious if you have some tips. Yeah, well this is advanced. That's okay. I'm gonna share this with you to more impress upon you what's possible if you challenge people on your team to use it. So we have clarity on who we believe our ICP is, but how do you really know your ICP?
37:00
We call it voice of customer. And I literally challenged my team and said, hey, we need a way to have voice of customer. I don't know if it's a survey or a type form or whatnot. Like I'm not attached to the how I'm attached to the result, which is I want to know the voice of our customer. That was my direction. Love that. One of our core values is practicing what we teach. We teach people how do you use AI strategically to grow your enterprise value. So she thought, how can AI help me do this?
37:30
She came up with a much better solution. Every week, people across my org are having conversations with our ideal customers. We always have an AI note taker taking notes. When a customer says something that we think is voice of customer worthy, they click the little highlight button on Fathom, which is the note taker that we're currently using. Fathom uses AI to rewind.
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to when that person started talking in that segment transcribes every single word that they say until we click stop. It then sends it to a Slack channel called Voice of Customer, where it just starts to stack up all the things our customers have actually said over the last week, but we're not done yet. Once a week, we have AI go through the Voice of Customer channel and it reads every
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comment that it has not seen before, sends it to Notebook LM where it turns it into a 15 minute podcast, which is then distributed to my whole leadership team on Tuesday afternoon so that by Wednesday morning at 10 a.m., we're able to listen to what our customers have actually said over the last week to shape product market fit so that what we are creating is in alignment with the voice of our customer.
38:52
Wow, do you know, are you using Zapier to connect all these apps? Yes. Now here's the thing. My ops person who built this doesn't know how to write a single line of code. You know what she did? She wrote CRIT and AI taught her how to do the whole thing. What? No way. Yeah. How open-minded would you be to the possibility that you might be putting a ceiling over your achievement? I don't know how to use AI. That's not an excuse. I just taught you how to use it here.
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You actually don't need anything more than that. Oh, we could never do that. How do you know? Right, Crit? None of us truly know where our true potential lies. Yet we artificially impose ceilings over our achievement every single day. And for me, this is about expanding what's possible and harnessing this technology to actually amplify our strengths as humans so we can build
39:51
better businesses and better lives. That's so good. I want to share just a really simple way that I do this voice of customer, because my team is very small and that is next level advanced. But I freaking love it and I appreciate you. You just broke my brain of what's possible, right? Like just you telling me this. People who want to work with me have to fill out an application.
40:18
And all of those questions are designed for me to hear the voice of my ideal customer, right? My ideal client and identifying their problems, what they want, what they're struggling with, what they desire, what sort of transformation they're seeking, right? And I created a project on ChatGBT. Do you use projects? Yes, my AI board is a project. Okay. I was going to ask how you organize things because sometimes the chats get a little wild.
40:47
For those of who have no idea what we're talking about, project is, think of it like a folder, that if you have a specific type of conversation you want to have over and over again, that you want to feed it source material or even embed custom instructions so you don't have to say them over and over again, that's what a project is. Another version of this is called a custom GPT. They're very similar. So yeah, keep going. Cool. So I have a project. I labeled it Target Market Research. Yes. And I essentially use the crit framework.
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What I do is I copy and paste those application responses, especially not all of them, but the ones who feel more like my target audience. I paste them in. This is so important to anyone listening. I tell the AI, do not change the wording of these clients. For marketing, I need to use their actual words. So do not edit, change, summarize, don't do any of that, right? So that's
41:46
example of being what you teach, a thought leader, right? Yes. You have to lead the AI. You can't just lean on it. So I paste these in and then it started to kind of organize them like one by one. And I said, no, I want like problems all in one section, right? And solutions all in one section. And so it's really cool because now I have this database.
42:12
And I keep adding to it and then I can export that and save it as like a PDF. And then anytime I did want to do a new chat, if I didn't want to go into that chat or of course chat GPT does have memory to some extent, right? Like my memory is full right now. I don't know about yours. So then I upload the PDF and I say, okay, this is my target market. And that's been a game changer for me. So just sharing a really simple way of doing that. That's great.
42:41
So I know we are getting to the end of our time together. Are you open to doing a really quick fire round? Yes, let's go. Okay, what are your top three favorite AI tools right now? Go. Chatgy BT, chatgy BT, chatgy BT. You don't need more than one. It's the wrong question. Use one. Go deep. You are a mind reader. My next question was, do you recommend focusing on one tool until you master it or experimenting with multiple? And it's not about mastering the tool.
43:10
It's about mastering three things. One is your ability to identify a 20 % strategic use case. You might have the best tool in the world and the best communication, but if you're aiming at something that doesn't matter, your results still doesn't matter. Ooh! Step one, identify a 20 % strategic use case. Step two, learn how to communicate effectively with crit. Step three, stay in the driver's seat as the thought leader. The tool does not matter. That's what matters. Such a good reminder.
43:40
What's one of the craziest or most unexpected ways you've used AI? I fed AI the transcripts of five previous keynotes I had done, as well as the conversion data of how many people were in the audience and how many people signed up for a very specific thing, and then fed it to my AI board. It called on Steve Jobs, who's on my board. It said, Steve walks to the center of the stage.
44:06
The lights dim but leave his face illuminated. He nods his head but does not smile because he thinks your pitch is unremarkable.
44:16
And then AI Steve Jobs started interviewing me, asking questions. And at one point I was like, Steve, you understand the business. How about you turn the tables and you pitch me my pitch? Ooh. And do it as though it's the release of the iPhone, except this puts that to shame.
44:38
And AI frickin' Steve Jobs turned the tables and literally pitched me my pitch. And it was so extraordinary. said, great, turn this into the content for the slides and structure it in a way that I could just copy it and paste it and send it to my designer. So it would replace the slides. That is now in my keynote. It doubled our conversion rate. Okay. I'm doing this. I'm doing this.
45:08
Last quick fire question. This is more personal. Have you used AI in your personal life as a dad or a husband? And any use case you want to share? absolutely have around specific things around whether it's my wife or with my kids. But I think one that's more interesting is I have built my own AI health coach. This is just a project inside ChatGPT and I fed it the results of labs that my doc gave me.
45:36
They said they gave me macros in terms of here's what you need to eat. I fed it the transcript of the call with my doc on what they said I needed to do to transform my health. And then I gave it custom instructions where I basically made it a combination of a nutritionist who literally can help me plan my meals and tell me exactly what to eat every day to hit my macros, a personal trainer who can help me identify the right strength training exercises based on my fitness goals.
46:02
and a psychologist who's world-class at rewiring your identity in alignment with your longevity goals, I literally tell it what I uh eat meal by meal. It tracks my macros and interviews me about what I'm thinking about eating for the rest of the day. Like tonight, when I go to dinner here in Chicago, I'm just gonna take a picture of the menu and send it. It knows exactly what my macros are for the day, and it's going to tell me what to pick off the menu based on the gap that I have to hit my macros and the things to avoid.
46:32
I've lost 20 pounds in the last two months. Wow. I hope you all are feeling so jazzed and so inspired. And this is why when I heard Geoff speak on Robert Breedlove's podcast, I had to bring him on the show because Geoff, you are one of those humans on this planet that is here to expand our human consciousness. And I so appreciate you.
46:59
pouring your time and energy into our community today. I know people are listening and they want to go binge all of your things. us where they can find you, your book, the collective, all the goods. Yeah, so our website's ai-leadership.com. Just that's the URL, ai-leadership.com. From there, you'll learn about the book, The AI Driven Leader. It is currently number one in the world on Amazon for artificial intelligence. Congrats. Thank you. And I mean...
47:27
I probably have 40 different prompts in that book that are strategic like this. Like I really wanted to give you tons to get you started. It's working. I can't think of a better way for you to start as well as if you have a team, just get a copy for them. This will 10x the value of every single one of your people inside your company. You may challenge that. I think that's not credible. Try me. Yes. And see what happens. And on the website, I would encourage you to get on the newsletter. Every week we are sending an email.
47:57
designed for CEOs that don't read email, where we're literally saying, here's a real strategic use case, here's the actual prompt. We've got a large list with over a 60 % open rate of execs that don't read email, but they read ours, because it's got that much value. Those are two great places. And then you can learn all about the types of things we actually do from a business standpoint on there as well. Amazing. And we will link everything in the show notes. Thank you, Geoff. I appreciate you so much.
48:26
It's my pleasure. Thank you. Thank you so much for listening today. I hope that you feel lit up, inspired and ready to dive into AI, whether you're just starting or you've been using it. Your mind has expanded. Remember, go and implement. Don't wait. The time is now. I'm so grateful for your time with me today. If you love this episode, be sure to share it with a friend or a business colleague.
48:56
who is also trying to figure out this thing called AI and how it can help us improve our lives and our businesses. As always, I appreciate your support and I cannot wait to strut it with you next week. Thank you for listening to strut it. If you're ready to start leveraging Instagram to grow your business, then you're gonna wanna grab my free monetize your IG guide, where you'll learn seven simple and proven ways
49:25
to finally make money on Instagram. You can grab your guide at ElizabethMarberry.com slash freebies. That's ElizabethMarberry.com slash freebies to get my monetize your IG guide. If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.
