136: How to Automate Your Instagram Sales Funnel (Part 3)
Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it.
What You’ll Learn in This Episode:
04:10 What DM automation actually is and why it is one of the most powerful tools in your Instagram marketing system
06:59 How keyword automations work in practice and the exact setup Elizabeth uses for her free Instagram visibility jumpstart kit
14:19 Why DM automation outperforms "link in bio" and how reducing friction leads directly to more sales
18:37 What you can send through DM automation: lead magnets, product links, calendar links, podcast episodes, promo codes, and more
23:17 The two funnel types every beginner should know: the simple link funnel and the email collection funnel
29:30 Why you do not need thousands of followers or comments for DM automation to work for your business
34:39 The birthday gift: introducing DMs to Dollars
A Truth You Need to Hear:
"Automation is not the relationship. It simply opens the door to that relationship." - Elizabeth Marberry
LINKS MENTIONED
DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT
Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry
Hot Reels My 12-month Instagram content lab
Part 2 Ep135: The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads
S3 Ep136 Transcript - How to Automate Your Instagram Sales Funnel (Part 3)
00:00
Are you still telling people to click the link in your bio or maybe you're dropping in your full URL into your caption? No judgment, but there's a much easier way to share all of your important links that you need to share with your audience. Today, I'm showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales.
00:27
And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not gonna wanna miss it. I hope you're excited. Let's go.
00:40
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole lead work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
01:09
Let's dive in.
01:19
Welcome back to the show. Thank you so much for sharing your precious time and energy with me today. We have officially made it to part three of our three part mini series on how to make more money on Instagram as a small business owner or creative entrepreneur. If you missed the first two episodes, I recommend going back and listening because they build upon each other. But for a quick recap in part one,
01:49
We talked about the difference between being a content creator and being a business owner who creates content. The best way to make money on Instagram is of course not to depend on Metta, the parent company of Instagram and Facebook to pay you for views or to hope and pray that you get a brand deal. All those things are definitely ways you can monetize Instagram.
02:16
But if you're listening to the show, I imagine that you are a small business owner and you want to use your content to sell your products and services, right? Because that is what you own. So in part one, we really talked about the business foundations that need to exist underneath your content and why it's so important to understand what you are selling, who it's for, what problem it solves.
02:43
and why the right person would choose your products or service over your competitors. So part one was all about foundations. Part two, last week, I pulled back the curtain on the simple organic sales funnel I use inside of both of my businesses. I own both an online business as well as a local service-based business. We talked about how your content takes someone
03:11
on a journey, right? From first getting someone's attention, your ideal client or customer's attention, inviting them into the next step in your business, whether that's your email list or your call calendar or whatever it is that is the next step for them to take. Maybe if you're a product-based business, it's just purchasing your product. But we really talked last week about that customer journey and that sales funnel. So that way you can understand how your content connects into
03:41
your sales funnel so you can make more money, right? And today we are connecting all of those dots and talking about how DM automation can help you move someone from your Instagram content into that customer journey that we just talked about without requiring you to sit on Instagram all day, manually responding to every comment or every DM.
04:10
And I know some of you are already thinking, well, Elizabeth, no one's commenting on my posts or no one's replying to my stories. And we're going to talk about that. But there are so many different ways that you can leverage the tool that is DM automation to grow your business on Instagram. I am truly obsessed with this tool and I'm to break it down for you today. And I want to highlight that this is not about replacing human relationships with a robot.
04:38
It's about allowing automation to handle the repetitive first step. So you have more time and energy for the conversations that genuinely need you and need that human touch. And I always integrate the human connection into my strategy. It's not that DM automation replaces any of that, but gosh, this tool, once I pull back the curtain and show you all the different ways I use this tool, you are gonna be like, okay, I need to get my hands on it.
05:07
I need to be building out my first funnel and spoiler alert, I have built out an on demand course that I am so excited about. Typically when clients come to work with me, they step into a group coaching program or a private coaching program. And those are big, you know, five figure investments for business owners. And so what I really realized in listening to my audience is that I need to create more
05:35
resources for you that are like on-demand trainings that you can purchase to really solve your specific problem. And so I'm so excited to announce that I have a brand new on-demand training, a course that I have built that is officially live. And I have the sexiest birthday gift surprise for you at the end of this episode because yes,
05:59
Yesterday was my birthday. This episode is coming out live on September 28th and my birthday is September 27th. Where are the Libras in the house? We are the best. No, just kidding. But I'm so excited too. I love celebrating birthdays and as a gift to you, I know it's my birthday, but I'm giving you a gift because you're my family, you're my community and I wanna see you thrive and I wanna see you make money on Instagram. So I have a super special offer that's valid only this week.
06:29
but you have to listen to the end of the episode to get it. Or you could just, I guess, fast forward to the end, but don't do that. Listen to the episode. Okay, so we're gonna go through everything in this episode, but if you're like, how do I actually do this? Like, I wanna see how this is built and I need help in building it for myself. You're gonna wanna grab your DMs to dollars course at the end of this episode. Okay, so let's begin with the basics. What DM automation actually is?
06:59
DM stands for direct message. And DM automation allows you to automatically respond when someone takes a specific action on Instagram. So the example you have probably seen the most is when a creator or business owner says, comment the word blank and I'll DM it to you, right? So comment the word kit.
07:28
and I'll DM you my free Instagram visibility jumpstart kit. So I have this automation set up on Instagram right now. If someone comments on any of my content, any of my reels, carousels, posts, if you comment the word kit, this will happen. And when they comment my keyword, my DM automation tool automatically does several things. Number one,
07:53
I have it set up where it will reply to their comment on my post. And it'll say something like, you got it, I just sent it to your DMs, go check. And all of this, by the way, is totally customizable. So you can write it in your brand voice and you can change up the different replies. So it's not always the same reply. So someone comments the keyword kit.
08:18
my beautiful robot assistant, DM automation tool, which I'm gonna share with you, will reply to that comment with, go check your DMs I just sent it to you. Right away when the person comments, they're gonna get a direct message from me, from my robot assistant, sending them the place to grab that free guide. And so it's a really cool way of
08:46
using your organic Instagram content. And by the way, this works on your feed posts as well as Instagram stories. And it's a great way to really take people into your customer journey so your content actually connects to your backend sales funnel. That's why it matters. Now, in terms of what tool I use, I recommend ManyChat, M-A-N-Y-C-H-A.
09:16
T for this. ManyChat is a meta business partner and I've used it across both of my companies for years. I also use this tool all the time with my podcast email list, coaching programs, applications, free resources, like networking events. Once you set up these keyword automations for your business and you can use them everywhere. And what I mean by that is let's say I am interviewed.
09:45
like I was this year on the social media marketing podcast with Michael Stelzner, who is the CEO of Social Media Examiner. Huge visibility opportunity for me. In that interview, with his permission, of course, I could say, hey, I have this free resource for your community that I built about how to optimize your Instagram bio and profile. And by the way, this happened in my first interview with him.
10:12
I recently was on the podcast for the third time, which I can't even believe that I'm saying I was on the social media marketing podcast for the third time. It comes out in October, but my first episode with Michael Selsner, I was talking about how to optimize your Instagram bio. And I said, I have this resource where I literally walk you through it. And then I used many chat to say, DM me this keyword and I will send it to you.
10:36
So you can do that when you're on a podcast interview, you could do that when you're at a networking event and you're like, hey, oh my gosh, I would love to get you set up on our site, DM me this keyword and we'll get you over the application in next steps, right? Like this tool is just bananas at the opportunity. So anyway, I really recommend ManyChat. And if you have never signed up for ManyChat, just pause for a second. Full disclosure, I'm an affiliate with them.
11:05
You know, I have very limited affiliate partnerships, but the reason why I'm an affiliate with them is I use it day in, day out. I've made so much money using the tool. So of course it's what I teach my clients. It's what I teach you. There are other DM automation tools and software out there. So absolutely feel free to go check those out. But if you have never signed up for MiniChat, I do have with my link, you can get a month of MiniChat Pro totally for free.
11:33
And you don't pay anything extra by signing up. And as an affiliate, I get a very small little kickback, but I love sharing this link with my audience because it's an offer that's not public on their website. So it's such a value add that I can give you. And like I said, you pay nothing extra, but it's a way for you to try out this tool totally for free for an entire month. So if you want to go grab that and sign up,
11:58
You can, number one, make sure you're following me on Instagram at Elizabeth Marberry, M-A-R-B-E-R-R-Y, and DM me the keyword leads, L-E-A-D-S, and my robot assistant will send you the link to grab this guide. In this little one page guide, there will be a link to get registered for MiniChat. So make sure you do that. We'll also link it right below this episode in the show notes.
12:27
so you don't have to go over to Instagram if you don't want to and you can just click it and sign up right away. So I affectionately call my DM automation tool, my gorgeous robot assistant. You'll hear me referring to it like that. And you know, what I love about my robot assistant is she is available when I'm in coaching calls or recording this podcast or picking my kids up from school or on vacation or doing yoga or living my actual freaking life, right?
12:54
It can deliver that first message or the links I want immediately and I can personally enter the conversation when a human response is needed and it's such a game changer. And there's several ways an Instagram interaction can begin in automation. So to give you an idea of how that all works. So someone can comment on a reel or a feed post. They could reply to an Instagram story. They could call
13:22
comment during Instagram Live, or even send you a specific word through your direct messages, right? There are more advanced options too, but I don't wanna overwhelm you with every feature today. Like that's not the point. And honestly, you don't even need to know all of those advanced features. If you are brand new to DM automation, begin with one of the simplest, most effective pathways.
13:50
And that is this, you create a piece of content on Instagram like you normally would. You invite someone to comment your specific keyword that you're gonna set up in MiniChat. And your automation sends that person a private direct message. That message leads them toward the next step in your business. That is the basic system of how it works.
14:19
Now let's talk about why this works better than a link in bio, right? So for years, one of the most common Instagram calls to action was click the link in my bio. And I did that forever in 2021, 2022 even, that completely worked. And honestly, you can still use that, okay? I don't want you to say you can't say click the link in my bio, you absolutely can. Link in bio is not dead.
14:48
and there will be situations where it makes sense, but the problem is friction. So the key to more sales is reducing friction, right? So it's really easy for me to do or grab the thing that I want. So imagine that you're watching a reel and the creator mentions a resource, like a freebie that you want, and they tell you to click the link in their bio.
15:17
Now what happens is you need to stop doing what you're doing. You have to click on over and visit their profile. You have to click the link in their bio and find the correct link because oftentimes with links and bios, we have multiple links. We have to click it and then possibly search through another page containing several other options, right? Especially if you're using like a link tree or something like that. Now that may not sound difficult.
15:44
Right? You could argue, well, if I really want something, I'll do it. And I agree. There's been times where I've jumped through hoops for people, because I'm like, I want to find this thing that they have. But we're talking about people on social media. They are distracted. Their child calls out for them. Their phone rings. Their mother-in-law calls. Another reel captures their attention. Remember, they were already scrolling on Instagram, right? They're in a place to do like binge content, right? They...
16:11
forget why they even visited your profile in the first place or they have to click out of it and then they lose it, right? Like that's happened to me. I went in the other day and I tried to get this like fashion influencers links and then I just kind of got lost and she lost the sale with me, right? Because it just wasn't easy for me. So every additional decision or click creates another opportunity for that person, your ideal client or customer to disappear.
16:40
And with DM automation, they can comment one simple word, like while they're scrolling, oh, I comment this word and receive the correct next step directly inside of their DMs. So they could either stop scrolling and go to their DMs if they want, or they could be like, oh, I'll come back to that later. But they are definitely gonna be looking in their DMs, right? That's kind of like texting someone. It's the most direct way to reach out to them.
17:10
And you're not asking them to search for the link and you're not hoping they remember you or that they'll come back to your post after they get their kids to bed. There's no hoping. You're meeting them in the moment when their interest is high, which is so important when it comes to sales on social media. The other benefit is that DMs create a conversation, right? So even when the first message is automated,
17:36
that person has entered your inbox. You, as the person who sent the DM, can see who's getting your automations. And depending on where they're at in the customer journey, you can continue the conversation personally, right? Automation is not the relationship. It simply opens the door to that relationships. And now you can actually track who's showing interest in your business, right? Versus before, if you send them off to your website, I can't track.
18:06
that. I have no way of tracking that. But now if you comment my keyword and even if you never grab my free resource, I know that you at one point raised your hand said, hey Elizabeth, I'm interested in what you have to say or what you're dishing up. And it gives me an opportunity to follow up with you. Right. The fortune is in the follow up. Have you heard that? It is so true when it comes to sales. So let's talk about what can you send through DM automation.
18:37
You can send almost any link that supports your customer journey. In the last couple of weeks, we talked about lead magnets. If you have a lead magnet, a free guide, a checklist, maybe a podcast episode or a masterclass registration page or a webinar page, or maybe a product page, and you're offering them like a promo code for your product, or maybe you're doing a live TikTok sales event and you want them to add it to their calendar.
19:06
You could send that link, of course a checkout page. If you do discovery calls or sales calls in your business, a consultation calendar link, you could send that. Of course you could send over your service or package information page, a quiz, a blog post, a wait list. The question is not simply what can MiniChat send, but the better question is what is the most logical next step for the person?
19:33
consuming my content. And this is where it's super important that you're clear on your sales funnel, right? A little example here. Let's say you are a wedding photographer and you create a reel about the five photographs couples often forget to request, but they're always so thrilled when they receive them, okay? That's your content. Your call to action could invite engaged couples to comment the keyword photos.
20:01
to receive your complete wedding photography checklist so you know exactly what shots to ask for. Something like that, right? That would be an example of a piece of content that's delivering a specific thing and then the call to action invites me to wanna go deeper into your world. I do that and now I'm on your email list where you can continue to nurture and drive conversions, right? Let's say you sell a digital product.
20:30
you could create content around the problem that your product solves and invite people to comment a keyword for the product details or purchase link, right? I would say on Instagram, that can work really well with like a super low ticket offer. For high ticket coaching packages, for example, you obviously would wanna think of like the funnel.
20:56
You would want to think about probably, you know, most people aren't going to necessarily invest a massive amount just through one Instagram reel. But again, thinking of that customer journey, like what's the first step? What's the second step? What's the third step? An example of that is one of my past private clients owned a diamond jewelry store in Denver and their main market was couples who were shopping for engagement rings.
21:22
So we started to create a lot of content, obviously optimized for Gen Z and the wedding industry and engagement rings and the process of shopping for rings and even the anticipation of like someone like dying, like waiting for like, when is my partner gonna like propose to me? Like, I mean, it's so funny. I've been married 16 years. I still remember that feeling of like, when is he gonna propose? Like I remember he would take me to a...
21:48
a restaurant and I was like, it's gonna be tonight, it's gonna be tonight. No, it never happened. Okay, great. Shout out to my hubby of 16 years. You did it in the perfect way. He actually, I know this is a tangent, he proposed to me on Catalina Island, which was so special and it so worth the wait. But anyways, good content taps into the feelings of the ideal client or customer, right? That's where I'm going with this. So we were tapping into that feeling of anticipation with the content. And then the funnel for them was they're not gonna sell
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an engagement ring directly on Instagram, like thousands and thousands of dollars, right? But their sales funnel was book a private console in our showroom and we will curate the perfect ring shopping experience for you, right? So someone commented their keyword, booked an appointment and they sold an engagement ring and that was their Instagram funnel really working for them. It was such a huge win for them to see how this all worked.
22:49
So the automation itself is not the strategy, it's the bridge between the content and the next stage of your customer journey. So again, if you're thinking about this and you're like, ooh, I wanna play with this, don't forget to come find me on Instagram at Elizabeth Marberry, M-A-R-B-E-R-R-Y and DM me the keyword leads, L-E--A-D-S, and I will send you the link to get that free guide. So how do you set up your funnel?
23:17
There are two main ways I recommend beginners start using DM automation. The first is what I call the simple link funnel. And this is where what I've just been describing this whole episode. This is where someone comments your keyword and your automation sends them a link to the next step. I gave that example a few weeks ago of Wedding Dance Coach, my brick and mortar dance studio in Denver. I created a piece of content. I had people comment the keyword music.
23:47
and we would DM you our free wedding dance music guide to help you pick out your perfect first dance song, right? That's an example of a very simple funnel. And when couples comment that keyword, our automation publicly responds in the comment section to acknowledge them and send them an opening direct message. Inside that message, they tap a little button confirming that they want the guide. So it's like they're consenting to
24:17
receive that message. And then we send the link to our landing page where they can enter their name and email to receive the free guide. We have used this type of funnel. It's so simple to generate hundreds of email leads for Wedding Dance Coach and also my coaching business. I use DM automation all the time in my online business. So if I create content related to a podcast episode on Instagram, I'll say like comment the word episode and I'll send you the link to listen.
24:46
If someone is curious about private mentorship with me, they DM me the keyword apply, A-P-P-L-Y, and they'll receive my application. I have my lead magnets where I am growing my email list, but you don't have to do everything all at once, right? So the simple link funnel is often the best place to start because most business owners already have links that you often want to share with people, right? You have your website or you have...
25:15
your longer form content that you wanna share, or you have your calendar link or your product page link or that free resource, right? So you're simply creating a faster bridge between your Instagram content and that existing destination that you want to drive people to. The second way of setting up a simple DM automation funnel is a little bit more advanced, but still incredibly valuable. So instead of sending someone to an
25:44
external landing page to enter their information, you can ask for their email address directly inside of the direct message conversation on Instagram. So that experience would look like someone comments your keyword, let's say it's guide on your, let's say it's your Instagram reel, someone commented that word. Your automation will send them an opening message asking whether they want the guide and remember,
26:11
all of these messages, you can completely customize to your brand voice. Like everything is customizable. And this is kind of part of what I'm excited to dig into in my on-demand training that you can purchase is like how to do it and like how to position yourself in these messages. But anyways, there's that opening message. They tap yes, like yes, I want the guide. Your automation says amazing. What's the best email to send it to?
26:41
and they enter their email inside of Instagram. ManyChat saves that information and when connected correctly, it can pass it to your email marketing platform or CRM. So the person can then be added to the appropriate form or tag or list or email nurture sequence, right? So this is a little bit higher level than the first version I just told you about, but still very simple.
27:09
And this reduces even more friction because they do not even need to leave Instagram to get your landing page. You can capture their email right in the Instagram DMs. Now I wanna be clear that the simple landing page funnel is still completely valid. And for many of us, it's the easiest place to begin. So we're not trying to figure out, how do I connect to my email marketing? Too many chat and how do I get the tags? And right, like I'm a huge fan of like, do what you can do.
27:36
today or this week? Like what is the easiest next step for you? You do not need to rebuild your entire business before trying DM automation, okay? But as you become more comfortable collecting someone's email inside of the conversation can create a smoother customer experience and help you move more of your interested Instagram audience onto your email list that you own.
28:03
And that connection of your email marketing platform and MiniChat could happen through a tool like Zapier. It really just depends on the email marketing platform you use and which integrations MiniChat already has. But I'm gonna teach both versions inside of my new course because I want you to understand the easiest way to begin and the more connected option you can kind of grow into.
28:31
These symbol funnels that we've been going over today are so important because, and I know I said this last week, but I'm gonna say it again, you do not own Instagram. I love Instagram. I built two six-figure businesses with the support of organic social media marketing, and Instagram continues to be one of the most powerful visibility and relationship building tools in my business, but we are playing on borrowed land, right?
29:00
and you do not control the algorithm, the platform decisions, the outages, or what happens to your account, right? So your email list is a business asset that gives you a more direct way to communicate with the people who have already raised their hand and said, yes, I want to hear more from you. DM automation helps connect these two worlds. As we start to round out this episode, I wanna highlight a couple things that
29:30
You know, I've taught these concepts from stages at conferences and I get a lot of the same questions. So I want to address a couple myths that I hear, which is like, Elizabeth, I don't have enough followers for mini chat or nobody comments on my content. So why would I build an automation? So you do not need thousands of comments for this to be a valuable tool for your business. Here's how I approach it.
30:01
Because I'll be honest with you, I am not going viral every day either. It is like slow and steady for me, but every single day, every week, I'm getting people joining my email list, listening to my podcast, joining my wait list for my programs, buying my courses, all from this tool. It's not like thousands and thousands of comments, but it is slow and steady because I have these funnels set up. My philosophy is if one piece of content brings
30:30
five aligned people onto your email list, those are five real human beings who have expressed interest in your work, right? That is worth it. Or let's say I create a piece of content and only one person comments my keyword to listen to my podcast. But if that one person becomes a long time listener and eventually ends up hiring me to be their marketing mentor, that worked, that mattered, right?
31:00
or if one qualified prospect requests your service information and becomes a four figure client, the funnel is more than paid for itself. So we need to stop looking at every marketing result only through the lens of like massive numbers. Of course we want growth, more reach creates more opportunities for the right people to find us, but a small number of aligned people
31:26
meaning your target audience, your ideal client or customer. Taking a meaningful next step can be far more valuable than thousands of passive views from people who will never buy or from people who are watching, but are never invited into a clear next step with your business. Right? So this is where we get into strategy, right? Like you're building a business. It's not just random Instagram posting.
31:54
this is where it all connects. And that's why I'm so obsessed with it. And you've already heard me say, it's not even just about your Instagram content. It could be like, I went to a networking event last week and there was someone there who was like, oh my gosh, I need help with Instagram. And I'm like, oh my gosh, I have this great guide that literally walks you through how to do this thing. Do you want it? And we connected on Instagram and I had her DM me the keyword right there in person. And then,
32:22
Now I'm not having to text her a link and now I can follow up with her after that networking event. You can use this for conferences. Like it's about so much more than just Instagram, right? I also want to address the fear that DM automation will make your business sound robotic or impersonal. And yeah, I guess you could say like bad automation or bad copy. Like I told you, you can customize all the copy that many chat sends on your behalf.
32:50
It can absolutely feel robotic. Like we've all received messages that immediately make us think, okay, a robot wrote this or this is like really cringy. And that's why your language really matters. Your automated messages need to sound like your brand, like a person. They need to be concise, clear, transparent. You don't need to pretend a real person manually sent a message when they didn't. That's like ethical marketing, right?
33:16
That's why on this podcast I'll say like my robot assistant will send you a link. I don't say like, I'll be in my DM sending you guys links, right? Like that would be cringy. I'm transparent about it. It's not a big deal. And then you need to understand like where the automation ends and the human conversation begins. So I've said this a little earlier, but automation can deliver a resource or collect an email or send a link or, you know, ask a qualifying question.
33:42
But if someone starts asking about their specific situation or I had a DM from a listener the other day who has had a very specific question for me and I just responded to her, I'm still in there, I'm still in my DMs, I'm still looking at all of these pieces, there's still those moments and opportunities for you to step in and be the human behind the brand. I'm such a fan of voice memos, by the way. So if anyone wants to send me a voice memo on Instagram, they truly make my day and you can tell me you're a podcast listener.
34:12
and what you enjoy about the podcast and like about you and your business. I love hearing from my people. So voice memos are a great way to personalize things in the DMs. So the goal is not to automate your humanity out of your business. The goal is to automate the repetitive pieces and reduce frictions. You can drive more sales and you will have more capacity for the work that only you can do.
34:39
So it is finally time for me to unveil the birthday gift for you. If you've been listening and thinking, okay, Elizabeth, I understand why I need this, but I want someone to show me exactly how to build it. I created something new for you. Officially, I'm so excited to introduce DMs to dollars, how to automate your Instagram sales funnel. This is my brand new beginner friendly on-demand course.
35:07
designed to help you build your first profitable Instagram DM funnel in under 30 minutes, even if you have never opened ManyChat before. So inside this course, I'm gonna help you choose and map the right funnel for your business, connect Instagram to ManyChat, create your keyword automation, write your custom messages and deliver your links or resources and test the entire
35:36
customer journey. I'm also gonna show you how to upgrade your funnel so you can collect those email addresses directly inside of Instagram and connect those leads to your email marketing platform. Then we're gonna make sure people actually use it. You're gonna learn how to create calls to action that get people to respond, where to promote your keyword and how to test the complete customer journey.
36:04
So you can identify the right moment to personally enter the conversation. And this is like seriously the best part because you know if you've been listening to the show, I love using AI tools such as ChatGPT or Claude as a thought partner. I'm always the strategic thought leader but I use AI as a thought partner. I'm including a little AI funnel builder bonus and I'm gonna show you how I use ChatGPT or Claude.
36:33
to choose and map my funnels, write my automated messages and calls to action in my brand voice. And I'm just so excited to share these tips and tricks with you because I want this to be as simple and intuitive for you as possible. So this is not a giant technical course designed to turn you into like a many chat developer, ew. And by the way, no offense if that's your job, but this is really like a simple strategic implementation course.
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designed to help you build one funnel that works, right? To start with once, you don't get overwhelmed and give you the skills to build more when you're ready. The investment for DMs to dollars is only $297, but yesterday was my birthday. Woo-hoo, happy dance. And I wanted to celebrate by giving my podcast listeners a birthday gift. So when you use code BIRTHDAY at checkout,
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You're gonna save, wait for it, $200 and get the complete course for only $97. This is bananas, I'm so excited. So this birthday offer is available only through this Sunday, October 4th at the end of the day, okay? So once the clock strikes midnight, the code disappears, the investment returns to 297. I stand behind the investment of 297. To me, that's a no-brainer for how much this
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one key element will help you make more money in your business. Like 297 is a no-brainer investment. But again, I would love for you to take advantage of my birthday. If you wanna grab the course, head on over to elizabethmarberry.com slash money. That's elizabethmarberry, M-A-R-B-E-R-R-Y.com slash money. And enter the promo code birthday at checkout to save.
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$200. Again, that is only valid through Sunday, October 4th, 2026. Or you can DM me the keyword money on Instagram, M-O-N-E-Y, and my gorgeous robot assistant will send you the link to grab the course. And don't forget to use promo code birthday at checkout if you're listening to this before October 4th. If you've been telling yourself that you'll eventually figure out DM automation,
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this is your invitation to stop putting it off and get the system built. So whether you have already signed up for MiniChat and you're paying for it you're just not using it, or you've never signed up, this on-demand training is absolutely gonna help you. You're already putting so much time and energy into creating content. Let's connect that content into your customer journey that actually moves your business forward.
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Thank you so much for sharing your time and energy with me today. I hope this three-part mini-series on how to make more money on Instagram has helped you see that it's not about chasing every trend or becoming an influencer or spending your entire life inside of Instagram. I don't want that for you. It's about building a strong business, creating content that attracts the right people, giving them a clear next step and using smart, easy systems
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to support the relationship. If you got some value from today's episode, do me a solid, share it with a business bestie or a colleague who's also trying to figure out how to drive leads and sales on Instagram. And don't forget, keep showing up, keep experimenting and keep building a business that allows you to do meaningful work and live your freaking life. I am rooting for you always and I'm so excited to see the one funnel you will build.
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Thank you so much for listening and I can't wait to strut it with you next week. Thank you for listening to strut it. If you're ready to start leveraging Instagram to grow your business, then you're gonna wanna grab my free monetize your IG guide, where you'll learn seven simple and proven ways to finally make money on Instagram. You can grab your guide at elizabethmarberry.com slash freebies.
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That's ElizabethMarberry.com slash freebies to get my monetize your IG guy. If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.
