105: YouTube vs. Instagram: The Simple Funnel Every Business Needs in 2026
I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts.
Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust faster and move people toward buying.
What You’ll Learn in This Episode:
02:07 – Why YouTube is powerful for business owners (not influencers)
09:11 – The shift from corporate marketing to building your own lead engine
10:34 – How showing up authentically unlocked more alignment and income
13:21 – Why niche clarity matters on YouTube
16:44 – How evergreen YouTube content becomes a long-term asset
17:38 – What an organic YouTube sales funnel actually looks like
20:49 – The role of lead magnets in converting YouTube viewers
21:48 – The difference between attraction platforms and community platforms
25:29 – The mindset shift business owners must make about YouTube
30:29 – What it really takes to get started (without burnout)
32:22 – Why every video needs a clear call to action
Key Takeaways:
YouTube is not about going viral.
It is about being discoverable. You are not competing with influencers. You are positioning your expertise.
Search-based content is powerful.
YouTube is the second largest search engine in the world. When someone searches for a solution, your content can meet them at the exact moment they need help.
Evergreen content compounds.
Videos you post today can generate leads years from now.
Every video is an asset.
Each piece of content should guide viewers to a next step, typically a lead magnet that moves them into your email ecosystem.
Long-form builds authority. Short-form builds proximity.
YouTube establishes depth and trust. Instagram builds connection and conversation. Together, they create momentum.
Links Mentioned:
You can find Jamar on Instagram @jamardiggs
A Truth You Need to Hear:
“Your expertise is the star. Not your lighting. Not your background.” — Jamar Diggs
S3 Ep105 Transcript - YouTube vs. Instagram: The Simple Funnel Every Business Needs in 2026
00:00
If you've ever wondered whether YouTube can actually work for your business, not as an influencer, but as a real top of funnel engine that brings in dream clients, this episode is gonna light you up. Today I'm sitting down with the incredible Jamar Diggs. He's a YouTube marketing strategist for coaches, consultants, and service providers, and this conversation is gonna shift the way you think about long form content. And what else?
00:26
love most about this interview is how clearly Jamar breaks down the difference between creating content to go viral and creating content that actually drives leads and sales. So many business owners blend those two worlds together and then convince themselves that YouTube is too complicated, too time consuming or not for them. Jamar makes it feel simple and doable. We also dig into the mindset you need to show up on YouTube.
00:54
and what's truly required to start. He even walks us through what an organic YouTube sales funnel looks like. And my favorite part is that we talk about how YouTube and Instagram work together, how your long form videos can support your short form content, help people trust you faster and move them closer to buying. This conversation is such a good one. Jamar's energy is contagious and you're gonna take away so many ideas you can put into play right away.
01:24
I hope you're excited. Let's do it.
01:28
Welcome to Strut It, a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole lead work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place.
01:57
Let's dive in.
02:07
Welcome back to the show. am so pumped. I'm doing a shimmy over here because I have brought on the most brilliant human to this podcast. His name is Jamar Diggs and he is our guest expert today. And if you don't know Jamar, he is not only just the brightest star, but he is a YouTube consultant who helps seasoned coaches, consultants and service providers turn YouTube into a reliable
02:36
lead generation system. That's why you're listening to this podcast, right? You're not listening because you're trying to become an influencer or you're trying to get all the subscribers or followers, which, okay, yes, we all want that. But the truth is we're here because we have businesses and we want to drive leads and sales. And that's why I wanted to bring Jamar on the podcast. We are so aligned with this and his zone of genius is YouTube, which is definitely not my lane. So I wanted to bring him on. He has had...
03:04
extensive experience working with major brands like Athletic Greens and Google. He teaches entrepreneurs how to create strategic video content that will attract their ideal customers and get them ready to convert. I am so pumped. Jamar, welcome to the show. Thank you so much for having me. I am so excited to be here. Yay. I'm so excited too.
03:29
All right, Jamar. So if people don't know who you are, I would love for you to give us a little bit of your backstory. How did you come into this position of being a YouTube marketing strategist? Yeah. So I started working in social media marketing, really. So I have a corporate marketing background, and I worked for homes.com and front.com. And I managed over 250 real estate agents, social media accounts. Wow. That was...
03:58
It was crazy. learned a lot, but also we did a lot. And it was at the time where more so quantity was better than quality. We were literally just posting like better homes and gardens, links and things. And it was just so crazy. And I needed an outlet because I had all of these, what's the agents coming to me saying, Hey, so where are my leads? And was like, hold on, sir. We're just posting stuff on your social media account. You still have to.
04:26
you know, show up and show yourself. But, you know, it was like a package that they got. And so I really wanted to find a way to help as many people that I could. And so that's when I first started doing my own business and going all in on being a social media manager on the side. Right. I got burnt out. I was charging like $200 a month doing social media management. Okay. And I was like, wow, but I was able to work with so many amazing people, but I got burnt out so quick. And that's when I said,
04:57
I'm going to be a coach because they don't do anything but listen. I, and that was literally not true at all. But when I went to do that, I knew that I needed to show my expertise in another way because I wasn't doing the work for anyone anymore. And so I knew that writing wasn't my thing and video, I'm a verbal processor. So video just kind of came naturally to me.
05:26
And so I really love like live video, doing video. so YouTube was the idea to start. And so when I did that, things were going great. I was still like coaching and stuff. And then in 2020, March of 2020, when I was still working at another company full time, I left there a week before the pandemic and I went, holy crap, what am I doing? But
05:54
YouTube had me covered. Okay. So as I was doing my marketing and showing up on YouTube, I kind of fell into this thing by accident because I was actually doing social media consulting by talking about Instagram on YouTube. And it was so cool because when that happened, someone had downloaded my lead magnet from YouTube, ended up buying the trip wire from YouTube. And then
06:21
said, hey, Jamar, I'm ready to work with you. I'm ready to pay. And I was like, holy crap, that's awesome. That was so cool. And so I continue to do that. And it was so great to see the magic behind the scenes of what happens because you don't really get to see everything when you work in corporate marketing because you're just one little step in the entire customer journey. It was really cool. And so that little magical piece really lit a fire underneath me to keep on doing YouTube. And at that time, I was still doing some social media consulting until
06:50
I got kind of tired with it. I didn't want to teach about Instagram. That was just was not my thing. I was like, I love YouTube, but I just didn't know I loved YouTube back then. I just saw it as like the cool marketing thing that I could do. And my coach back then said, Jamar, you like doing YouTube stuff. No one can do YouTube like how you're doing it. Like this is how you're getting clients. You're getting clients for Instagram coaching from YouTube. Do you know how crazy that sounds? Yeah.
07:20
And I was like, oh yeah. And then I did a poll asking everyone, like, you know, did you know that YouTube was a search engine? Did you know that you could use it to be seen by people who need help from you? right now, did you know that you could be found from certain keywords that they typed in and no one knew? And I said, oh, great. This is a hole that I can fill. I can leave Instagram a little bit, you know, well not leave them fully cause you know, you still need it, but like I could teach.
07:49
something that I really like teaching about. And it was so fun. And so here I am now and now I do consulting and teaching brands and helping brands and also helping other service providers actually get those same results. Yeah. So what I heard you say is that video was sort of a natural skill of yours or you weren't necessarily afraid of being on video.
08:16
But your aha moment was when you actually got a client from your YouTube funnel and then you said, oh my gosh, this is possible for me. I'm going to put some gasoline on this and blow this thing up and really turn it into a lead generation machine. And then not only did you do that for your business, but then you said, okay, I'm going to teach other businesses how to do this as well, which I think is really, really cool.
08:42
And I appreciate your background in corporate marketing and how it is so different when you're working for a different company. Like you said, you're just seeing these little pieces of it versus when it's your own business. It's like you're wearing all the hats, but you're also able to really see and think and envision the whole system and how it would work. And there's something really special about like building your own thing too. Right? Yeah. It feels amazing. It felt so rewarding.
09:11
Like all your hard work pays off. You actually get to work with the people that went through the journey. It was just such a wonderful experience. And I want like more people to have that same experience of just being like, oh my God, you found me from YouTube? Cool. Or you downloaded my template or you, like whatever way that you chose to invest into my business and you did not know me from a can of paint. Right? I think that's just so magical.
09:40
It is magical and your passion for YouTube, it mirrors my passion for Instagram, which is that we have these tools, like social media is just the most insane opportunity for us to achieve our wildest dreams. And it's in the palm of our hands, right? It is accessible to everybody. And I love that piece of it. I know in our pre-interview, we talked about how you...
10:06
through your content, you started to find more of your voice and like your most authentic self and how you show up in your content. I'm really curious about that unfolding for you. So it's been such a wild journey to where I just kind of just started leaning more into being me, like not being afraid of what people like thought. Cause I used to navigate the internet based upon like what did other people want to see from me and
10:34
how do I need to like act? One, how do I need to act? What kind of things do I need to talk about? What do they wanna see from me? To being like, no, no, no, no. I belong here and I can have fun. I can curse if I want to, or I could dance if I want to, or I could just show up in my bonnet if I want to, which I do all the time. I show up in my bonnet on Instagram stories all the freaking time, man. It's so funny.
11:01
or I can be as unhinged as I want to on threads, but that all took me some time to really get to that point. And I think the draw that broke the camel's back, so to speak, was that I said, I'm working harder trying to be someone that I'm not, and I'm still broke. And I'm still broke. I am working overtime trying to be something that I'm not.
11:27
when if I could just lean into the things that I do so, so well that people love about me, that's how I get all of the opportunities or I get to meet new people and we mesh really, really quickly. And it's like, once you lean into the things that come naturally to you, that's when doors open up for you. So it's just such a amazing feeling. Yes. I love how you said, gosh,
11:55
pretending to be someone other than myself is exhausting and I'm not making money. And one of my coaches once said to me, if you want abundance, you have to pursue alignment. And if you are not in alignment with how you're showing up, then it's gonna come through and the abundance is gonna be lacking for you on so many levels, right? Not just money, but just like, you know, connection and opportunities and all.
12:24
all of these things. So even your health, man, everything becomes unaligned. Like I think our business and our personal lives and health, it all connects to each other. And so if you're not aligned, it's going to impact so much stuff. Yeah, absolutely. So let's talk about YouTube because my listeners know we focus a lot on Instagram here, but I know that YouTube definitely has a place.
12:52
in strategy for certain business owners if it feels aligned. So why is YouTube something that we should consider? Like, who is it for from the angle of marketing and business owners who want to drive more leads and sales with their organic content? So just with that sentence, it's for every business owner. Just by nature of us doing work, right, we want to get more leads. We want to get more people who know more about us and
13:21
One of the easy ways of doing that organically is through YouTube and leveraging that search engine component. So YouTube is the second largest search engine and it's owned by the first, which is Google, right? And so when you are searching for anything, Google's job is to show you the best choice so that they can keep you using the platform, right? So they want to be as accurate as possible. And so with YouTube, they actually want...
13:50
to show your content to the right people. Like they're like, hey, we need more people up on this thing. We want people to keep on searching on our algorithm. And so let's go ahead and like send your stuff to the right people. And you have so many opportunities to be seen, like not only just in the regular Google search engine, but also in the Google search engine image search, or in also the video section of that. And that doesn't even include all the other places up on the actual YouTube.
14:20
platform that you get found for too, right? So you have so many opportunities to be visible on YouTube, especially if you have a subject matter expertise that you help people with and you know that you have an offer that if you could just get it in front of more people, they will buy or they will listen to you. It's a great top of funnel to help you kind of cast that wide net to a specific type of person.
14:48
So is YouTube similar to Instagram in that, you one of the things I always teach is it's easier to grow and attract your ideal people on Instagram and kind of stand out in your market if you're really specific in terms of your subject matter and your expertise and your ideal clients. Is that niche component really critical for YouTube as well? Yes, it is. And I know that there are some people that may be listening who are like, oh, niching sucks. I hate it. I hate being put in a box.
15:18
blah, blah, blah. But, you know, I feel you. A good friend had told me this and I loved the way that she had presented this to me was we say niching, but sometimes we just mean a specialty, please. Like, what do you specialize in? What is the thing? Right. It doesn't have to be like, oh my God, I have to take a niche workshop. It's like, no, just what do you do? Like one of my clients I'm thinking right now, he owns a kombucha company. Okay. He creates this incredible kombucha. Like end of story. Kombucha is his niche, right?
15:47
The thing is, is like when you are that specific, it makes it easy for a platform like Instagram or like YouTube, right? To know who to send your content to. Or if you are specific to the type of person that you are serving, those people will engage with it and other relevant people will also engage with it. And that sends signals to YouTube saying, okay, this is the type of people that would most likely engage with this kind of content.
16:14
So now we know for your other kind of content. it's like YouTube is building a case for you to help you reach more people. And the way for you to give it information is by being very specific in the content that you create for the type of person that you're trying to serve. So being very specific, nailing down that niche or specialty that you're trying to target. That makes sense. And so let's talk about like, you know, one of the pieces I've heard
16:44
about YouTube that is so powerful and even just like in prepping for this interview, going to look at your YouTube content when I search your name, it's like there's videos that you posted four years ago that are like at the top of the feed. And so it's that evergreen content that can live on and on for years, an incredible top of funnel. I'm curious in terms of, can you talk us through like what an
17:10
a YouTube sales funnel looks like from an organic standpoint? Yeah. So I everyone who's listening, put your hands up in the sky and actually create a downwards triangle. You know what saying? Like that is the funnel. And so at the very, very top, you have more, I call them anchor content, but the broader or the most frequently asked questions, like those more foundational kind of content or foundational questions or
17:38
information that people really need to know. Like these people that we call them, we call them like problem aware. Like they know that they have some type of problem or issue, but they don't really know how to really solve it. Like you think about like, you just know that you have a code. You don't really know if it's the flu, COVID, whatever, you know? And so you're trying to figure out what's going on with yourself. You just know that you're just keep sneezing all the time. And so those people, they're problem aware. They know that they have a problem, but they're like, I don't really know what.
18:07
kind of medicine I need right now. I am open to receive information on what I need to do next. And so those are the people that are at the very, very top of that YouTube funnel, right? And so we want to get as many of those people in as possible that make the most sense for our business. When you do that, you are creating that kind of content that they're looking for answering those questions, right? And then as you go...
18:33
down that funnel, you get a little bit more specific in a few things. And so you start shifting perspectives a little bit more, and then you start maybe combating a few objections that they have. Not about sales or like your offer really, it's really just about what you do, right? Seeing you as like the solution to their problem. And then also sharing like some client stories or just sharing some some proof and some possibility of
19:01
what the transformation can look like for them, right? And so when you kind of take people on that journey, that's what the funnel is. So you take someone who is just out there trying to figure out what the heck is going on with them, and then you take them through this series of videos or like this kind of journey through your channel of getting more specific in how they can solve their problem. Okay, let's say I am your ideal client and I'm searching in YouTube, like how to...
19:29
create a YouTube channel for my business that will drive leads and sales. And I find you and I start binging your videos and I'm going down the funnel, building that know, like and trust factor, right? Like one of the things that I see YouTube playing that role of that long form content. So for me, my podcast, this podcast is my long form piece of content, right?
19:53
So people will hire me just from listening to my podcast because I'm establishing that authority, expertise. So I see YouTube as similar, right? Like that longer form piece of content developing that know, like, and trust factor. Now I'm curious from there, how do we get them into an ecosystem that we own? Like is the primary sales funnel on YouTube a lead magnet? Like giving people a freebie and then they're getting on our email list or?
20:21
How does it work for leads and sales on YouTube? As you go through like this video funnel, each and every video has the same specific call to action, which is to download the lead magnet. And so because you don't really get to control how people act, you have to assume that at the worst case scenario, they have to go through every single video in order to make a move. But you have a lead magnet in every video, right? And so
20:49
you do get them into that lead magnet from watching either one video or five videos or plus. It just depends on how externally, how motivated that person is to solve that problem. Right. But like how you said, the goal is the lead magnet all the way. So we do these videos to build the case even more why they need to get the lead magnet right now. And then after that is when your sales funnel, like your systems up on your email marketing platform does all the work for you. And then
21:19
What's really great here is for the most part, YouTube is like the starting point where people um find you and then they want to stay connected with you because we only do two videos a month for YouTube. So that's kind of what I teach. And so you have something called attraction based platform and a community based platform. That's kind of how I kind of help my people separate the difference a little bit. And for me, I call the attraction based platform, the YouTube channel, just because of the search engine.
21:48
component and then your community based platform is something like Instagram, right? They see your day to day. They have a little bit more access to you. You know what saying? They got the DMS over there. We have stories. You have all this type of ways to see other dimensions to you, you know, and it helps nurture them a little bit more. so all together, even from just those three things, you have your YouTube channel, email, and Instagram. You have all these touch points that really help build the case even more and keep you top of mind and keep them.
22:18
knowing that you are the expert back and solve X problem for them. And so it starts moving them down that funnel to where they start becoming like, oh yes, I know who this person is. I know what offer they are selling. It's really just a matter of time. uh And then for your bottom of funnel content is there to say, hey, it's time, get out your wallet or whatever.
22:44
Yes, yes. No, this is so powerful. And I love how you described those different touch points. Yeah, you're right. Like when I watch someone's YouTube video, there's not a lot of close proximity to that person, right? Like I'm watching them as if I'm watching them on a stage or in a master class or something, right? But then on Instagram, you could actually message that person. Like I've brought Heston on the show before and he is our DM automation expert. And Heston introduced me to Jamar.
23:13
Jamar and I just started going back and forth via voice memo and it's so personal. I always say clients come from conversations, so it's a really great place to deepen the connection. So Jamar, I love that you kind of use that trifecta of YouTube as that like authority, thought leadership, really like a deep dive, right? Because in an Instagram reel, for someone to even watch me for more than 60 seconds, no one's going to do that unless they know who I am.
23:42
already, right? So that's your kind of authority builder long form. And that's also how I use this podcast. And then Instagram is more of that like raw, real behind the scenes, intimate connection, and then direct proximity to the creator, to the business, to the brand. And then moving those people from those platforms, which we do not own, onto our email list, which we do own. So I absolutely love that.
24:10
And I want to highlight that you mentioned you post two videos a month on YouTube. That is a relief for me to hear because I have not yet focused on YouTube. It's definitely something I want to do at some point in the near future. But I think part of my objection or my fear, right, is, oh my gosh, it has to be this like super high level.
24:35
video quality and it has to be really long and in depth and there has to be lots of editing and you have to do at least one video a week and I'm like, oh my gosh, that is not a priority for me. So can you talk us through like someone who's like, okay, I want to get on YouTube, but I'm really scared and overwhelmed and I don't even know where to start. Let's be realistic about like, if you're going to do it, like I always tell people, if you're going to start a podcast, like I'm going to be honest with you. It is a ton of work.
25:04
I mean, there is a reason why most people start a podcast and don't keep going with it. I would have a frank conversation with you about, you have eight hours a week to dedicate to your podcast? And people are like, what? And I'm kind of being dramatic there. So can you talk to us about YouTube? How do we get started and what do we need to know about, okay, if you're going to do this, here's what you need to commit to. So to answer your question,
25:29
I would love if you will allow me to kind of set the stage with this before we get into the like, girl, this is what you just got to know to get started. I really want to hit this mindset shift a little bit because what you just mentioned is a lot of objections that a lot of business owners have. I want to make sure that we kind of know there's a difference between how we do YouTube or how we would have to do YouTube as a business owner.
25:56
versus a content creator or influencer. I already love this, okay. Yeah, so a lot of the hesitations that we as business owners have is because we see the blueprint of YouTube success through the lenses of influencers and content creators who get paid to make content. We do not get paid to make content unless someone hires us. Like we don't get paid through making content, our content helps us get paid. That's it. And so that's...
26:26
part that we have to understand. so when it comes to creating this kind of content, we kind of can give ourselves a little bit more grace because when you are creating content to, well, when you're getting paid to create content from the influencer side, YouTube is using you to run ads on that content. So you get paid from the ad sense. when you are using YouTube for business,
26:53
You get paid when someone watches your video and when you get them off of the platform as soon as possible. So you see how the influencer is highly encouraged to create content that gets more views. We are motivated to create content that attracts the right person and gets them off of YouTube. Yes. Oh my gosh. I just have to pause. Woo. I'm so excited to hear you break this down.
27:20
Because you keep saying YouTube in my mind, you could interject Instagram into everything you're saying. I just have to pause because this is where people get so confused when they come to work with me is I'm just like, I've had clients with 500 followers on Instagram who've sold $3,000 in sales in one day because of their Instagram presence. Okay. You do not need to have thousands and thousands of followers.
27:48
to be successful as a business owner on Instagram. So, preach, Jamar. All right, you keep going, you keep going. Thank you, honey. That's exactly what I want people to understand here is if you don't take anything away, it's just like, just know that what you think about YouTube right now is probably not completely relevant to you. So you, for our businesses, our expertise is the star here, okay?
28:16
The people that come on YouTube that are looking for help, they don't give a crap about you, what you're wearing, what camera you have, what mic you are using, your background. They want to know how to solve their problem. Remember how we said just earlier that they are searching for a solution. They are problem aware. And the example that I said is that someone is sick, their nose is running, they got a little cough. They do not have time to be worried about what camera you got, honey.
28:45
They're trying to figure out how they can get better so they can go to work tomorrow. Think about that. I'm just trying to rephrase the reality of this is what's important to the person that is watching your video versus what's important to the person that's actually filming. You see how there's a huge gap in there. Yes. oh You know what just came through to me is that,
29:12
When we focus on the subscribers or the views or the followers, it's a distraction. And distractions take energy. And that is energy that is taking us away from what we could be focusing on, which would be to create killer content, really stand with confidence in our zone of genius.
29:37
and take up space and trust that those right people are gonna find us. So I absolutely love that perspective. ah Thank you so much. Now that we have that out of the way, I think we feel good now, everybody. We feel better. oh Now, when we are getting started, okay, the reality of it is that yes, YouTube, I'm not gonna say here, YouTube is like super easy and you can just do whatever you want. Like, no, there is a strategy to it, but...
30:04
It's more of like a, only have to do two videos a month. And literally the way that I teach it, you only have to do about four to five hours of YouTube activities a month. Right? So that's averaging around like one or two a week, you know, so you can chill, just chill a little bit. You know what saying? oh What is that like? I don't know how to chill Jamar. Teach me. uh
30:29
Just chill a little bit, you know, as long as you just think about your expertise as the star here. So think about your ideal client. What do they need to hear from you right now? Okay. Even if you don't have the world's greatest strategy, your customer success strategy is your marketing strategy. So what do your ideal clients need to hear from you right now? What are things that your current clients
30:58
are telling you right now, what are they struggling with right now when they first get started, right? What's coming through your inbox from the people that are replying to your newsletters each week? If hope you're sending a newsletter each week or something, my God. Get that newsletter going. They're not here to be beat up today. I'll, so I'll let it pass. I love it. No, but just things like that make it a little bit more easier, help you just get started. There are a few things that I would recommend to get started. Like your channel banner.
31:28
Just have something there so that people know what the heck you do. Like don't just put like lifestyle music and fun or you know, whatever. Like really, I call it like a power statement where I want people to know in just a few seconds, like less than five seconds, what the heck you do just from reading that. I don't want them to think too hard. I want them to know, oh yeah, okay, cool. I get it. And then that amazing lead magnet.
31:55
You know, if you got a lead magnet, you're kind of Gucci because really to just get started, all I really want is for you to have a banner that has like a sentence about what you do and the first link in the about section being your lead magnet. Yes. Oh my gosh. That's literally it. Yes. I love it. Question. So on Instagram, there's this whole thing of, course, Instagram makes money by people staying on their platform. And so.
32:22
Sometimes you have to be mindful of sending people off the platform because then Instagram is going to kind of not show your content to as many people. Do we need to worry about that on YouTube or is it just kind of going back to that mindset shift of, okay, yeah, we're not trying to go viral with this content. It doesn't really matter. They're going to go off YouTube. How does that work with YouTube? Yeah, the way that I teach it is I think the biggest priority is getting them off of the platform. But if someone were to say,
32:52
Oh, well, I feel like I don't want to have a call to action inside every video. feel, I feel, feel, okay, girl, you go ahead and feel the other way that you would do is you would actually lead them down a path to where that funnel that I mentioned, then the end of the road is literally the call to action. So you make it like more like a series type of way to where this video links to this video and you are actually telling them to watch that next video.
33:20
and you're telling them to watch the next video and you tell them to watch the next video and that last video says to download this thing or get this. But if it comes to reach and stuff, that does not affect reach at all. But if that makes people feel a little bit kind of uneasy or they feel like it's salesy, because I do get that a lot, I would recommend that. But I would also definitely recommend every single video having a call to action because each video should be an asset.
33:49
I don't feel comfortable sending a YouTube video to someone that doesn't give them the next best step to take. Yeah, 100%. No, I love that. I always teach it from a place of like sales or of service. So I don't feel bad ever about inviting people into my programs. You know, I'm not like cold DMing and spamming people. That would be gross. But if I create a piece of content and people are like, oh my gosh, Elizabeth, this is so helpful.
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Now what do I do? I want them to know exactly their next step and how I could get my freebie or work with me. And if you don't tell people what step to take, you're kind of leaving them hanging, which is a disservice, right? So it's actually serving your people at a much deeper level and you're helping them by
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giving them that call to action. That's why to me, sales are not sleazy at all. There's definitely a gross way of doing sales, but that's not what we're talking about. We're literally talking about like, if I saw Jamar teaching 10 minutes on how to set up a YouTube channel, and then at the end he says, grab my complete guide of every detail of how to set up YouTube. I would be like, thank you, thank you. This is exactly what I need. I wouldn't be like, ew, why is he asking for my email?
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No one thinks that. do wonder if this is a saying for your clients is, so I get this thing to where people are afraid to even talk about their freebie. But then the adverse of that is that they create all this content and then they come back and tell me and they're like, I just don't think it's working. Like no one's buying anything. And I was like, well, you haven't sold anything. And so you haven't even given them the next step to do anything. And so it's kind of like that other side of the coin to where you have to
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You have to sell something and what I think kind of lessons the below is that it's a free item. It's a free item that's going to do so much amazing stuff for this person that you have no idea. I kind of always say, girl, this is a free thing. You sell that free thing. What if they want to say, stop talking about your free thing. I don't want to buy it. You're not buying anything. It's free. Right. And so, but even talking about your offer too is important and a really good way. And so I just really do wonder if that's.
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happening to your people as well on the Instagram side? 100 % that will come up at my programs where I'll ask someone, okay, what is your goal with Instagram? And let's say their goal is to grow their visibility and get more followers, which is fine. That can be their goal. I'll look at their content and they never ask for the follow or tell people why they should follow them. So then I say, well, you want this thing, but you're not asking for it. People are not mind readers. You need to be direct.
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you need to include a call to action. So it starts with clarity. It starts with what do you want this piece of content to do? And the other thing that I find, and I totally understand why this, honestly, I think this is one of the most confusing parts about social media marketing for people. And I think it took me a long time to kind of wrap my brain around this. And now it's just so intuitive to me. So I talk about attraction style content versus promotional style content.
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And attraction style content is so important. Okay. So today I posted a video and it's like a trending audio and on the screen I'm calling out a pain point of my ideal client, which is fear of judgment. If I post this and my old high school friend sees it or a mom at pickup or my mother-in-law or whatever, and then it's a funny sound. It's Meghan Trainor's new song. And she goes, nope.
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I still don't care. Sorry, I'm a horrible singer. That was horrendous. But anyways, it's obviously that piece of content. It's kind of sassy. It's fun. And then in the caption, I talk about how fear of judgment is a totally normal human experience. So as much as I'm sassy, I'm like, I don't care what people think of me. Of course, we all care about what people think of us. And people will judge us when we're building an online brand. And so I did a whole episode on this.
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that was is out this week. if you look at my caption, it's very strategically leading you to a point where I say in my podcast, I dive deep into this topic, comment episode below, and I'll send you the spot to listen. Now that call to action is very promotional, right? It's moving people into my funnel and deepening that relationship with them. So I think what happens is people will focus so much on attraction style content.
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that top of funnel content and then they forget to do any sort of promotional. Or I also see this where a lot of my business owner clients that hire me, they're doing 80 % promotional content. Their feed is like Canva graphics of I have a workshop Sunday from one to four, it's yoga nidra, click the link in my mouth, they get it, like all these things. I'm like, girl, you gotta stop doing that. Like that doesn't work. So if you're selling all the time, it's not gonna work.
38:56
If you're never selling all the time, it's not going to work. So you have to find that balance and you have to kind of see how the attraction style content connects into the promotional style content. And what you described on YouTube, that is exactly what I do on Instagram. That's why I knew this conversation would be so exciting is kind of like once you master one social platform, there's definitely nuances. like, I would definitely want to hire Jamar to help me with like
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just all the details of like, where do I put here and what field? There's definitely elements to this, but the overarching strategy of social media marketing is very similar. Wouldn't you say? Oh yeah, 100%. It all just comes down to understanding that balance and really understanding who you are trying to help. And so once you have those two things down, yeah, sure, platforms are different, but like the learning curves, it becomes less steeper when you have
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back to your advantage. Yeah, I love it. Oh my gosh, Jamar, you are so wonderful. I know you and I could talk for hours because of course we have the most fun together too, by the way. I know, we do. We do. So if people are listening to this and they're like, okay, I need to follow Jamar, I need to gobble up Jamar's resources, I want to hire Jamar, where can we send them? What do you have for them? Yes, you guys.
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If you are interested in learning a little bit more about the YouTube strategy that I mentioned today, I am going to share with Elizabeth a free YouTube strategy training. It's called Low Lift Leads, and it's going to be all about how busy CEOs like y'all use YouTube to turn strangers into sales every single day. And in that you learn all about my framework and a few of the ways that my clients have also been able to leverage YouTube too. I also have a
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amazing program and membership called the Low Lift Club that helps business owners really leverage it and launch over by their channel in 90 days. And then I help them ongoing each and every month to hit the goals that they're looking for for YouTube. And so I'll give all those links there, but you know, if you also want to keep key with me a little bit too, you know I'm saying? Like follow me up on Instagram.
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Instagram, YouTube, and threads, all of those are at Jamar Diggs. I am a vibe. Come over, say hi, honey. Oh, yes. I would love it so much. Jamar is such a vibe. I love your social content. You are magnetic. You have this beautiful energy and light to you. And just like being in your presence now, but even just watching you on Instagram, I just love your energetics. And so, yes, if you need a lift in your day,
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first and foremost, just go follow Jamar. He's incredible. We'll be sure to drop all of your links in the show notes. And just thank you so much for your time and pouring into our audience today. Thank you so much. I love being here. Thank you so much for listening to my conversation with Jamar Diggs today. I hope that you got some gold from that conversation. And my encouragement to you is what is one takeaway from this episode? What is one?
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thing that you're going to walk away with this week and go and implement. Because remember, success goes to the implementers. And you do not have to do this alone. I'm so grateful that you shared your time, your energy, your space with me and Jamar today. You are so worthy. You are valuable. And any vision that you have for yourself or your business or your visibility or your social media presence is possible for you. And
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I just want you to know that I am sending you so much love and just appreciate your time. If you absolutely love today's episode, don't forget to share it with a business bestie or colleague who is also trying to understand YouTube, Instagram, social media marketing. I so appreciate your support and I can't wait to strut it with you next week. Thank you for listening to Strut It. If you're ready to start leveraging Instagram to grow your business,
43:08
then you're gonna wanna grab my free Monetize Your IG Guide, where you'll learn seven simple and proven ways to finally make money on Instagram. You can grab your guide at ElizabethMarberry.com slash freebies. That's ElizabethMarberry.com slash freebies to get my Monetize Your IG Guide.
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If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.
